ABOUT US Our story is indelibly tied to our dedication to our employees and in turn their dedication to our customers, as we strive to fully satisfy our customers’ needs both near and far.
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OUR HISTORY Major milestones mark our journey from the early beginnings to a well-diversified, multi-market and customer-focused conglomerate.
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At this year’s BYD Dealer Conference in Oberjoch, Germany, on September 22, 2026, STERNAUTO was honored with two prestigious awards: “Dealer of the Year” and “Service Excellence Partner.”
With more than 400 representatives from BYD’s German dealer network in attendance, the conference focused on the strategic development of the brand, future growth opportunities, and the continued strengthening of the partnership between BYD and its dealer network. Customer centricity, operational excellence, and the continuous improvement of processes were key priorities.
For STERNAUTO, these awards represent strong recognition of the performance and commitment of our teams across sales and service. They reflect the high standards we have set for our operations and, above all, the dedication and professionalism of our people.
As part of our ongoing commitment to supporting local communities, the LSH Credit UK team recently spent a rewarding day volunteering at Little Nest Rescue, a charity dedicated to rescuing, rehabilitating and rehoming vulnerable animals.
The day provided an opportunity for colleagues to step away from their usual routines and contribute directly to the charity's important work. Working together, the team assisted with a variety of practical tasks around the rescue centre, helping to maintain the facilities and support the ongoing care of the animals.
The experience highlighted the value of teamwork, community engagement and giving back. Beyond the tasks completed on the day, it was an opportunity for colleagues to strengthen connections, learn more about the challenges faced by animal welfare organisations, and make a meaningful contribution to a local cause.
Dehui LSH Hope Primary School is one of the Hope Schools jointly funded and built by LSH Auto China and the Beijing Youth Development Foundation, and was completed in 2011. Over the past fifteen years, Changchun Star and LSH (Changchun) have remained committed to the school's development. In response to the school's evolving needs, they have provided support in areas including aesthetic education, campus facilities, and epidemic prevention and medical care, helping to steadily improve educational conditions for students in this rural community.
In July 2026, the school reported that years of use had left several classroom walls extensively yellowed and darkened, with peeling wall surfaces. The poorly lit environment was affecting students' physical and mental well-being. Following an on-site assessment, Changchun Star and LSH (Changchun) promptly launched a classroom renovation project. The work involved removing deteriorated wall finishes, levelling wall surfaces, and repainting classrooms throughout. After just half a month of renovation, the classroom walls were fully refreshed, the lighting improved significantly, and the classroom environment returned to a bright and refreshing learning environment.
For the past fifteen years, Changchun Star and LSH (Changchun) have incorporated long-term support for the Hope School into their regular store-based public welfare plans, continuously following up on the needs of schools and putting their commitments into practice through concrete actions.
Celebrating its tenth anniversary since launching on 1 July 2016, STERNAUTO has grown into one of Germany’s most successful automotive retail groups. The journey began with the merger of long-established businesses, including Russ & Janot in 2015 and Autohaus Sternagel in 2018. A major milestone followed in 2025 with the merger into today's STERNAUTO GmbH, which streamlined administration and enhanced cross-regional collaboration.
Today, the group operates 22 centers across eastern Germany. Combining decades of expertise, STERNAUTO offers a versatile brand portfolio tailored to daily life, trades, and travel. Alongside Mercedes-Benz, the lineup features innovative brands like smart, BYD, INEOS Grenadier, Fuso, HYMER, and Sunlight. Backed by strong local teams, the company looks forward to the next decade of modern mobility.
On May 27, 2026, the China Automobile Dealers Association held the 2026 China Auto Dealer Convention in Zhengzhou. During the convention, it officially released major rankings, including the 2026 Top 100 China Auto Dealer Groups. LSH Auto China ranked fourth, with total revenue of RMB 67.412 billion in 2025.