ABOUT US Our story is indelibly tied to our dedication to our employees and in turn their dedication to our customers, as we strive to fully satisfy our customers’ needs both near and far.
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OUR HISTORY Major milestones mark our journey from the early beginnings to a well-diversified, multi-market and customer-focused conglomerate.
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At this year’s BYD Dealer Conference in Oberjoch, Germany, on September 22, 2026, STERNAUTO was honored with two prestigious awards: “Dealer of the Year” and “Service Excellence Partner.”
With more than 400 representatives from BYD’s German dealer network in attendance, the conference focused on the strategic development of the brand, future growth opportunities, and the continued strengthening of the partnership between BYD and its dealer network. Customer centricity, operational excellence, and the continuous improvement of processes were key priorities.
For STERNAUTO, these awards represent strong recognition of the performance and commitment of our teams across sales and service. They reflect the high standards we have set for our operations and, above all, the dedication and professionalism of our people.
As part of our ongoing commitment to supporting local communities, the LSH Credit UK team recently spent a rewarding day volunteering at Little Nest Rescue, a charity dedicated to rescuing, rehabilitating and rehoming vulnerable animals.
The day provided an opportunity for colleagues to step away from their usual routines and contribute directly to the charity's important work. Working together, the team assisted with a variety of practical tasks around the rescue centre, helping to maintain the facilities and support the ongoing care of the animals.
The experience highlighted the value of teamwork, community engagement and giving back. Beyond the tasks completed on the day, it was an opportunity for colleagues to strengthen connections, learn more about the challenges faced by animal welfare organisations, and make a meaningful contribution to a local cause.
Celebrating its tenth anniversary since launching on 1 July 2016, STERNAUTO has grown into one of Germany’s most successful automotive retail groups. The journey began with the merger of long-established businesses, including Russ & Janot in 2015 and Autohaus Sternagel in 2018. A major milestone followed in 2025 with the merger into today's STERNAUTO GmbH, which streamlined administration and enhanced cross-regional collaboration.
Today, the group operates 22 centers across eastern Germany. Combining decades of expertise, STERNAUTO offers a versatile brand portfolio tailored to daily life, trades, and travel. Alongside Mercedes-Benz, the lineup features innovative brands like smart, BYD, INEOS Grenadier, Fuso, HYMER, and Sunlight. Backed by strong local teams, the company looks forward to the next decade of modern mobility.
LSH Auto Australia was the most awarded retail group nationally at the 2025 Mercedes‑Benz Australia/Pacific Retailer of the Year Awards. Team achievements included recognition for LSH Auto Sydney and LSH Auto Brisbane in the 2025 Circle of Excellence – Metro, and LSH Auto Sydney being named 2025 Mercedes‑Benz Vans Retailer of the Year – Metro. Colleagues across Sydney, Melbourne, and Brisbane were also honoured for exceptional individual performance in areas such as sales, service, parts, marketing, EQ vehicles, AMG, and Vans.
We extend our sincere congratulations to all recognised teams and individuals at LSH Auto Australia.
LSH Auto Australia supports Run2Cure as part of its ongoing commitment to community engagement and ESG initiatives, helping raise vital funds for Neuroblastoma Australia. The partnership includes vehicle sponsorship and the display of smart vehicles by retailers at each event, increasing brand and product exposure while showcasing smart’s fully electric mobility.
The initiative also encourages staff participation across LSH Auto Australia’s locations, with team members running, fundraising and volunteering to support children and families affected by this rare and aggressive childhood cancer. Beyond financial and in-kind contributions, this personal involvement highlights the strong connection between the organisation and the cause.
Support for Run2Cure helps advance research, raise awareness and make a tangible difference in the lives of those affected, in line with Lei Shing Hong Group’s ESG strategy of giving back to the community.