Han Sung Motor Co. announced the official opening of Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” on 9 September, 2021.

Located at 840 Unju-ro, Gangnam-gu, Seoul, AMG Seoul is dedicated to Mercedes-AMG with a goal to provide visitors with first-hand experience of Mercedes-AMG’s “DNA” and priority services for AMG customers.

To reiterate the goal, a slogan was also announced by Han Sung Motor for AMG Seoul:

“F.E.E.L. the AMG Seoul”

The slogan also reflects a customer-centric philosophy :

F(First) – The First of its kind in Korea, and a Customer First emphasis.

E(Exclusive) – AMG-specialized services exclusively for AMG customers.

E(Experience) – A venue to experience first-hand the AMG DNA.

L(Leap) – Where Customer Service takes a leap to a whole new level.

Although open to all, registration and reservation is required for a visit to AMG Seoul – a first for a Mercedes-Benz showroom.

Visitors will be accompanied by a Germany trained “AMG Expert” to ensure they get the most out of the visit – from information and consultation to test driving. It’s a part of the high-level concierge service that customers can look forward to.

For AMG customers, the venue is an AMG paradise. Accessories, collectibles and special editions of AMG like the “AMG Seoul Edition” which is only available at AMG Seoul, as well as exclusive colours and options that are not yet available in the country will be offered. All AMG-related services, not to mention a dedicated AMG service team, in one exclusively designed venue.

For those who still need a little nudge, AMG Seoul is a sensory experience playground with the tire-shaped AMG Sound Counter that lets customer experience the sensation of being on a race track. There’s also the Racing Simulator for customers to experience and test their “dynamic” driving skills.

Finally, there’s the AMG One Display where you can customize your very own AMG model through Asia’s first cutting-edge touchscreen media display.

Find out more about Han Sung Motor Company.

On May 28, 2021, China Automobile Dealers Association (CADA) released the results of the 2021 Top 100 Auto Dealer Groups in China at the 2021 China Auto Dealers Conference held in Wenzhou.

An industry tradition for 12 years, the Top 100 ranking event has become a benchmark for major achievements as well as significant improvements made by auto dealer groups over the years.

With a total revenue of 95.121 billion yuan, Lei Shing Hong Auto (LSH Auto) made it to the No. 3 rank this year and has successfully held its position in the Top 5 for 12 consecutive years.

Also announced at the conference was the report on the contributions and public service efforts of the auto industry. The association presented a special and comprehensive report on the efforts made by LSH Auto China.

Mr. CK Wong, CEO of LSH Auto China was also invited to share the outstanding contributions made by the company such as lending financial support to the development and education of youth and providing care support for sick children as well as disadvantaged teenagers.

CADA’s Top 100 Auto Dealer Groups in China is the most trusted and influential benchmark in the world’s largest automobile industry – focusing on auto distributors’ profitability, growth, and stability and based on comprehensive indicators such as revenue of main business and the number of vehicles sold.

Our congratulations to everyone in LSH Auto China for their relentless efforts and contributions despite the many challenges such as the Covid-19 pandemic and a continuously and rapidly evolving market – and for the recognition that they so deserved.

Find out more about LSH Auto China.

A Germany wide online survey conducted by Auto Bild, the established and respected automobile magazine, has named STERNAUTO Group as one of the best dealerships in Germany for 2021.

The survey, “Germany’s 1,000 Best Car Dealers”, was held between November, 2020 and January, 2021 and the results were published in the magazine’s March 25, 2021 issue.

STERNAUTO Group made it into the Top 10 in Germany, and Top 5 in the state of Saxony.

Pictured here is a beaming Tobias Hauck, CEO of STERNAUTO Group with the award.

We congratulate Tobias and his team for being recognized by the people they serve – the consumers in Germany!

Our presence in Germany.

Porsche welcomes the new year with the opening of the new Porsche Studio Hanoi, furthering its expansion in Vietnam, one of the fastest growing markets for the brand in Southeast Asia. The Porsche Studio is the first for the country, and one of the first in the world to feature the brand’s newest design concept.

Located at Capital Place, a trendy mixed-use development in Vietnam’s metropolis, Porsche Studio Hanoi will offer a welcoming destination that cultivates connection among those who are driven by dreams just like Porsche. Visitors can experience the sports car brand in a contemporary, boutique-like atmosphere with a lifestyle focus. In addition to the cars on show, the new facility will serve as a dedicated space for art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability. The studio will also be used as an event space.

Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.

With the Porsche Studio, Porsche presents its new concept for urban retail. The aim is to be, where customers are and to attract new target groups in city centers.

Part of the massive investments invested to reflect Lamborghini Seoul’s commitments to provide the best services for existing customers while ensuring sustainable growth of business in Korea, was also the refurbishment of the existing showroom.

The newly refurbished showroom which is fitted-out with the latest Lamborghini corporate identity, has the ability to display up to 7 super sports cars, it has also incorporated consultation rooms to allow exclusivity and privacy for their customers and digitalization of a LED wall and digital price steles.

The modern contemporary minimalist interior is a true reflection of Lamborghini’s performance, luxury and refinement creating a conducive and welcoming atmosphere for their customers.