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Automobile
INTRODUCTION Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Mercedes-Benz Group AG (former Daimler AG), Porsche AG, Automobili Lamborghini S.p.A. and BYD Auto Co., Ltd. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.

In May 2017, Lei Shing Hong Limited and the former Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a 15% minority interest in the Group’s Mercedes-Benz cars retail business. It represents the related passenger vehicles, vans, trucks and brands in seven markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.

For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES *Data as at December 2024
21,900+ Employees
304,000+ Units Sold
120+ Cities
*Data as at December 2024
OUR PARTNERSThe mutually beneficial cooperation with Mercedes-Benz Group AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.

Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.

In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam. In Europe, we are BYD dealers in Germany and the UK.

With a global coverage of over 219 dealerships and 342 outlets, in 2024 alone we sold over 304,000 passenger and commercial vehicles and had a robust throughput volume of over 2.9 million in our aftersales services.
Hong Kong SAR hkg https://www.lsh.com/wp-content/uploads/2022/12/hkg.png LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES) Lei Shing Hong Automobile Limited 8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR
+85225261051 (852) 2526 1051
MERCEDES-BENZ CARS RETAIL LSH Auto International Limited
LSH Auto Holdings Limited
8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR

Websites: www.lshauto.com.cn   www.lsh.com/automobile/
+85225261051 (852) 2526 1051
Australia aus https://www.lsh.com/wp-content/uploads/2022/12/aus.png Australia - Brisbane Office (Mercedes-Benz CARS Retail) LSH Auto (Brisbane) Pty Limited 824 Ann Street
Fortitude Valley QLD 4006
Australia

Website: www.mbbrisbane.com.au
+61 73251666 (61) 7 3251 666
Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia

Website: www.mbmelbourne.com.au
+61 396908833 (61) 3 9690 8833
Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia

Website: www.mbsydney.com.au
+61 296977777 (61) 2 9697 7777
Chinese Mainland chn https://www.lsh.com/wp-content/uploads/2022/12/chn.png CHINESE MAINLAND OFFICE (MERCEDES-BENZ CARS RETAIL) Lei Shing Hong Auto (China) Management Co., Limited No. 8 Wangjing Road,
6th Floor, Tower A, LSH Plaza
Chaoyang District, Beijing 100102
China

Website: www.lshauto.com.cn
+861084778000 (86) 10 8477 8000
Taiwan Region twn https://www.lsh.com/wp-content/uploads/2022/12/twn.png TAIWAN REGION OFFICE (MERCEDES-BENZ CARS RETAIL) Capital Motors, Inc No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region

Website: www.cmi.lshauto.com.tw
+8860228987999 (886) 02 2898 7999
TAIWAN REGION OFFICE (PORSCHE DEALER) Prestige Motors Co., Ltd No. 718, Zhonghua Rd.,
Zhubei City,
Hsinchu County 302047,
Taiwan Region

Website: dealer.porsche.com/tw/hsinchu
+86635528888 (866) 3 552 8888
Germany deu https://www.lsh.com/wp-content/uploads/2022/12/deu.png Germany Office (Mercedes-Benz CARS Retail) Stern Auto Holding GmbH TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

Website: www.sternauto-gruppe.de
+49034139378621 (49) 0341 3937 86 21
Singapore sgp https://www.lsh.com/wp-content/uploads/2022/12/sgp.png LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS) Lei Shing Hong Management Services (Singapore) Pte Ltd 6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809
+6568615955 (65) 6861 5955
South Korea kor https://www.lsh.com/wp-content/uploads/2022/12/kor.png South Korea Office (Mercedes-Benz CARS Retail) Han Sung Motor Co., Limited 137 Bangbae-ro, Seocho-gu
Seoul 06672
Korea

Website: https://mb.hansung.co.kr
+82262022509 (82) 2 6202 2509
SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea

Website: dealer.porsche.com/kr/sscl/ko-KR
Email:     info.sscl@porsche-sscl.co.kr
+82221859800 (82) 2 2185 9800
SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea

Website: www.lamborghini-seoul.com/en
+82261811000 (82) 2 6181 1000
United Kingdom gbr https://www.lsh.com/wp-content/uploads/2022/12/gbr.png United Kingdom Office (Mercedes-Benz CARS Retail) LSH Auto UK Ltd Lawley Middleway
Birmingham B4 7XH
United Kingdom

Website: www.lshauto.co.uk
+4403303311610 (44) 0330 331 1610
Vietnam vnm https://www.lsh.com/wp-content/uploads/2022/12/vnm.png Vietnam Office (Mercedes-Benz CARS Retail) Vietnam Star Automobile Limited 811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.vietnamstar-auto.com
+842854112280 (84) 28 5411 2280
Vietnam Office (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.porsche.com/pap/_vietnam_
Email:     info@porsche-vietnam.com
+842854141911 (84) 28 5414 1911
LOCATIONS With over 21,900 employees, we are the Group’s largest division and geographically, our business extends to seven markets, namely, Chinese Mainland, South Korea, Taiwan Region, Vietnam, Germany, the UK and Australia, with a significant presence in major cities.

Select a location:
NEWSMORE >
7 Dec 2025
LSH Auto Australia Drives Impact in Neuroblastoma Fight Through Run2Cure Support LSH Auto Australia supports Run2Cure as part of its ongoing commitment to community engagement and ESG initiatives, helping raise vital funds for Neuroblastoma Australia. MORE >
LSH Auto Australia Drives Impact in Neuroblastoma Fight Through Run2Cure Support 2025-Dec-07 Automobile

LSH Auto Australia supports Run2Cure as part of its ongoing commitment to community engagement and ESG initiatives, helping raise vital funds for Neuroblastoma Australia. The partnership includes vehicle sponsorship and the display of smart vehicles by retailers at each event, increasing brand and product exposure while showcasing smart’s fully electric mobility.

The initiative also encourages staff participation across LSH Auto Australia’s locations, with team members running, fundraising and volunteering to support children and families affected by this rare and aggressive childhood cancer. Beyond financial and in-kind contributions, this personal involvement highlights the strong connection between the organisation and the cause.

Support for Run2Cure helps advance research, raise awareness and make a tangible difference in the lives of those affected, in line with Lei Shing Hong Group’s ESG strategy of giving back to the community.

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5 Dec 2025
LSH Auto Australia Drives Healthcare Access for Homeless Through Street Side Medics Partnership LSH Auto Australia has been a foundational corporate partner of Street Side Medics since 2020, supporting the charity’s mission to deliver accessible primary healthcare to people experiencing homelessness. MORE >
LSH Auto Australia Drives Healthcare Access for Homeless Through Street Side Medics Partnership 2025-Dec-05 Automobile

LSH Auto Australia has been a foundational corporate partner of Street Side Medics since 2020, supporting the charity’s mission to deliver accessible primary healthcare to people experiencing homelessness. The partnership began with the donation of the first Mercedes-Benz mobile clinic van and has since expanded to five vans, enabling services across Sydney, Melbourne and regional New South Wales.

The Mercedes-Benz Sprinter’s spacious interior and flexibility to be fitted for medical use have been critical to this delivery, providing a practical, indirect endorsement of its suitability for a wide range of business applications. To date, this support has enabled more than 20,000 medical consultations through volunteer-led mobile clinics.

Recently, Her Excellency The Honourable Margaret Beazley AC, KC, Governor of New South Wales, viewed five Street Side Medics mobile clinic vans at Bennelong Lawn, between Government House and the Sydney Opera House.

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30 Jun 2025
LSH Auto Australia and IWC Schaffhausen Unite to Deliver Exclusive Luxury Experiences LSH Auto Australia and IWC Schaffhausen collaborate to offer Mercedes-Benz customers and IWC clients a series of exclusive, immersive events and privileges that unite automotive performance with fine watchmaking to create memorable, customer-centric experiences. MORE >
LSH Auto Australia and IWC Schaffhausen Unite to Deliver Exclusive Luxury Experiences 2025-Jun-30 Automobile

In collaboration with IWC Schaffhausen, LSH Auto Australia delivers exclusive experiences for both our Mercedes-Benz customers and IWC clients, seamlessly blending luxury, performance and lifestyle.

Through this partnership, prospects from LSH Auto Australia retailers and IWC customers are invited to a series of curated events hosted across LSH Auto Australia locations. These include AMG Drive Days, Formula 1 simulator experiences and premium hospitality. Each event is thoughtfully designed to create an immersive, high-quality experience that brings together the precision and performance of Mercedes-AMG vehicles with the timeless craftsmanship of IWC timepieces.

As a long-term Iridium Club partner, IWC also offers exclusive privileges to loyal Mercedes-Benz owners, including access to unique experiences such as Formula 1 movie premieres and IWC watchmaking classes.

This collaboration reflects a shared commitment to delivering exceptional, customer-centric experiences that go beyond traditional ownership, creating meaningful and memorable connections with our customers.

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27 May 2025
LSH Stockport Shines as 2025 National Manufacturer Approved Repairer of the Year! Congrats to Terry Moores and the LSH Stockport team on winning 2025 Manufacturer Approved Repairer of the Year at the ABP Awards! MORE >
LSH Stockport Shines as 2025 National Manufacturer Approved Repairer of the Year! 2025-May-27 Automobile

Huge congratulations to Terry Moores and the LSH Stockport Accident Repair Team on their incredible win at the National Bodyshop ABP Awards — taking home the 2025 National Manufacturer Approved Repairer of the Year! A truly well-deserved recognition of your dedication, excellence, and industry-leading standards. What an achievement!

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10 Apr 2025
Celebrating Vietnam Star's Achievements at Mercedes-Benz Star Award 2025 Vietnam Star Automobile proudly received several key awards at the Mercedes-Benz Star Award 2025, recognizing the exceptional efforts, professionalism and excellence of our team throughout 2024. MORE >
Celebrating Vietnam Star's Achievements at Mercedes-Benz Star Award 2025 2025-Apr-10 Automobile

We are pleased to share the outstanding results of Vietnam Star Automobile at the Mercedes-Benz Star Award 2025, the prestigious annual event held last week 10th April 2025 by Mercedes-Benz Vietnam to honor the most exceptional individuals and teams from authorized Mercedes-Benz dealerships across the country.

This year, Vietnam Star proudly received several key awards, recognizing the relentless efforts, professionalism, and excellence demonstrated by our people and branches throughout 2024.

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