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Automobile
INTRODUCTION Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Mercedes-Benz Group AG (former Daimler AG), Porsche AG, Automobili Lamborghini S.p.A. and BYD Auto Co., Ltd. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.

In May 2017, Lei Shing Hong Limited and the former Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a 15% minority interest in the Group’s Mercedes-Benz cars retail business. It represents the related passenger vehicles, vans, trucks and brands in seven markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.

For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES *Data as at December 2025
19,900+ Employees
209,000+ Units Sold
120+ Cities
*Data as at December 2025
OUR PARTNERSThe mutually beneficial cooperation with Mercedes-Benz Group AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.

Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.

In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam. In Europe, we are BYD dealers in Germany and the UK.

With a global coverage of over 207 dealerships and 329 outlets, in 2025 alone we sold over 209,000 passenger and commercial vehicles and had a robust throughput volume of over 2.8 million in our aftersales services.
Hong Kong SAR hkg https://www.lsh.com/wp-content/uploads/2022/12/hkg.png LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES) Lei Shing Hong Automobile Limited 8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR
+85225261051 (852) 2526 1051
MERCEDES-BENZ CARS RETAIL LSH Auto International Limited
LSH Auto Holdings Limited
8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR

Websites: www.lshauto.com.cn   www.lsh.com/automobile/
+85225261051 (852) 2526 1051
Australia aus https://www.lsh.com/wp-content/uploads/2022/12/aus.png Australia - Brisbane Office (Mercedes-Benz CARS Retail) LSH Auto (Brisbane) Pty Limited 824 Ann Street
Fortitude Valley QLD 4006
Australia

Website: www.mbbrisbane.com.au
+61 73251666 (61) 7 3251 666
Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia

Website: www.mbmelbourne.com.au
+61 396908833 (61) 3 9690 8833
Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia

Website: www.mbsydney.com.au
+61 296977777 (61) 2 9697 7777
Chinese Mainland chn https://www.lsh.com/wp-content/uploads/2022/12/chn.png CHINESE MAINLAND OFFICE (MERCEDES-BENZ CARS RETAIL) Lei Shing Hong Auto (China) Management Co., Limited No. 8 Wangjing Road,
6th Floor, Tower A, LSH Plaza
Chaoyang District, Beijing 100102
China

Website: www.lshauto.com.cn
+861084778000 (86) 10 8477 8000
Taiwan Region twn https://www.lsh.com/wp-content/uploads/2022/12/twn.png TAIWAN REGION OFFICE (MERCEDES-BENZ CARS RETAIL) Capital Motors, Inc No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region

Website: www.cmi.lshauto.com.tw
+8860228987999 (886) 02 2898 7999
TAIWAN REGION OFFICE (PORSCHE DEALER) Prestige Motors Co., Ltd No. 718, Zhonghua Rd.,
Zhubei City,
Hsinchu County 302047,
Taiwan Region

Website: dealer.porsche.com/tw/hsinchu
+86635528888 (866) 3 552 8888
Germany deu https://www.lsh.com/wp-content/uploads/2022/12/deu.png Germany Office (Mercedes-Benz CARS Retail) Stern Auto Holding GmbH TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

Website: www.sternauto-gruppe.de
+49034139378621 (49) 0341 3937 86 21
Singapore sgp https://www.lsh.com/wp-content/uploads/2022/12/sgp.png LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS) Lei Shing Hong Management Services (Singapore) Pte Ltd 6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809
+6568615955 (65) 6861 5955
South Korea kor https://www.lsh.com/wp-content/uploads/2022/12/kor.png South Korea Office (Mercedes-Benz CARS Retail) Han Sung Motor Co., Limited 137 Bangbae-ro, Seocho-gu
Seoul 06672
Korea

Website: https://mb.hansung.co.kr
+82262022509 (82) 2 6202 2509
SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea

Website: dealer.porsche.com/kr/sscl/ko-KR
Email:     info.sscl@porsche-sscl.co.kr
+82221859800 (82) 2 2185 9800
SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea

Website: www.lamborghini-seoul.com/en
+82261811000 (82) 2 6181 1000
United Kingdom gbr https://www.lsh.com/wp-content/uploads/2022/12/gbr.png United Kingdom Office (Mercedes-Benz CARS Retail) LSH Auto UK Ltd Lawley Middleway
Birmingham B4 7XH
United Kingdom

Website: www.lshauto.co.uk
+4403303311610 (44) 0330 331 1610
Vietnam vnm https://www.lsh.com/wp-content/uploads/2022/12/vnm.png Vietnam Office (Mercedes-Benz CARS Retail) Vietnam Star Automobile Limited 811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.vietnamstar-auto.com
+842854112280 (84) 28 5411 2280
Vietnam Office (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.porsche.com/pap/_vietnam_
Email:     info@porsche-vietnam.com
+842854141911 (84) 28 5414 1911
LOCATIONS With over 19,900 employees, we are the Group’s largest division and geographically, our business extends to seven markets, namely, Chinese Mainland, South Korea, Taiwan Region, Vietnam, Germany, the UK and Australia, with a significant presence in major cities.

Select a location:
NEWSMORE >
22 Sep 2026
STERNAUTO Wins BYD “Dealer of the Year” and “Service Excellence Partner” Awards STERNAUTO Leipzig has been named BYD’s “Dealer of the Year” and “Service Excellence Partner” at the 2026 BYD Dealer Conference in Oberjoch, recognizing its outstanding sales and service performance and commitment to customer excellence. MORE >
STERNAUTO Wins BYD “Dealer of the Year” and “Service Excellence Partner” Awards 2026-Sep-22 Automobile

At this year’s BYD Dealer Conference in Oberjoch, Germany, on September 22, 2026, STERNAUTO was honored with two prestigious awards: “Dealer of the Year” and “Service Excellence Partner.”

With more than 400 representatives from BYD’s German dealer network in attendance, the conference focused on the strategic development of the brand, future growth opportunities, and the continued strengthening of the partnership between BYD and its dealer network. Customer centricity, operational excellence, and the continuous improvement of processes were key priorities.

For STERNAUTO, these awards represent strong recognition of the performance and commitment of our teams across sales and service. They reflect the high standards we have set for our operations and, above all, the dedication and professionalism of our people.

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20 Jul 2026
LSH Hope School Chronicle - Dehui LSH Hope Primary School LSH Auto China and LSH (Changchun) have continued supporting Dehui LSH Hope Primary School for 15 years, recently completing a classroom renovation to improve the school's learning environment. MORE >
LSH Hope School Chronicle - Dehui LSH Hope Primary School 2026-Jul-20 Automobile

Dehui LSH Hope Primary School is one of the Hope Schools jointly funded and built by LSH Auto China and the Beijing Youth Development Foundation, and was completed in 2011. Over the past fifteen years, Changchun Star and LSH (Changchun) have remained committed to the school's development. In response to the school's evolving needs, they have provided support in areas including aesthetic education, campus facilities, and epidemic prevention and medical care, helping to steadily improve educational conditions for students in this rural community.

In July 2026, the school reported that years of use had left several classroom walls extensively yellowed and darkened, with peeling wall surfaces. The poorly lit environment was affecting students' physical and mental well-being. Following an on-site assessment, Changchun Star and LSH (Changchun) promptly launched a classroom renovation project. The work involved removing deteriorated wall finishes, levelling wall surfaces, and repainting classrooms throughout. After just half a month of renovation, the classroom walls were fully refreshed, the lighting improved significantly, and the classroom environment returned to a bright and refreshing learning environment.

For the past fifteen years, Changchun Star and LSH (Changchun) have incorporated long-term support for the Hope School into their regular store-based public welfare plans, continuously following up on the needs of schools and putting their commitments into practice through concrete actions.

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1 Jul 2026
10 years of STERNAUTO – A decade of growth, success and team spirit Celebrating its tenth anniversary since launching on 1 July 2016, STERNAUTO has grown into one of Germany’s most successful automotive retail groups. MORE >
10 years of STERNAUTO – A decade of growth, success and team spirit 2026-Jul-01 Automobile

Celebrating its tenth anniversary since launching on 1 July 2016, STERNAUTO has grown into one of Germany’s most successful automotive retail groups. The journey began with the merger of long-established businesses, including Russ & Janot in 2015 and Autohaus Sternagel in 2018. A major milestone followed in 2025 with the merger into today's STERNAUTO GmbH, which streamlined administration and enhanced cross-regional collaboration.

Today, the group operates 22 centers across eastern Germany. Combining decades of expertise, STERNAUTO offers a versatile brand portfolio tailored to daily life, trades, and travel. Alongside Mercedes-Benz, the lineup features innovative brands like smart, BYD, INEOS Grenadier, Fuso, HYMER, and Sunlight. Backed by strong local teams, the company looks forward to the next decade of modern mobility.

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27 May 2026
LSH Auto China Ranked No. 4 in the 2026 China Auto Dealer Group Top 100 LSH Auto China ranked fourth among China’s Top 100 Auto Dealer Groups at the 2026 China Auto Dealer Convention. MORE >
LSH Auto China Ranked No. 4 in the 2026 China Auto Dealer Group Top 100 2026-May-27 Automobile

On May 27, 2026, the China Automobile Dealers Association held the 2026 China Auto Dealer Convention in Zhengzhou. During the convention, it officially released major rankings, including the 2026 Top 100 China Auto Dealer Groups. LSH Auto China ranked fourth, with total revenue of RMB 67.412 billion in 2025.

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15 May 2026
Han Sung Motor Supports Carbon Neutrality Through Forest Conservation Han Sung Motor strengthened its commitment to carbon neutrality and biodiversity by engaging more than 100 employees in a forest-conservation initiative in Hoengseong, where they planted 600 trees. MORE >
Han Sung Motor Supports Carbon Neutrality Through Forest Conservation 2026-May-15 Automobile

Han Sung Motor, part of LSH Auto Korea, is supporting carbon neutrality through forest conservation activities. More than 100 employees, including CEO Marco Kim, visited the National Center for Forest Education in Hoengseong. During the visit, they learned about the role of forests in achieving carbon neutrality and planted 600 trees.

The initiative reflects Han Sung Motor’s ongoing commitment to climate action and biodiversity.

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