Automobile
Introduction Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Daimler AG, Porsche AG and Automobili Lamborghini S.p.A. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.

In May 2017, Lei Shing Hong Limited and Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a minority interest in LSH Auto International Limited, a subsidiary of the Group specialising in the Mercedes-Benz cars retail business. It represents Daimler AG’s passenger vehicles, vans, trucks and brands in eight markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.

More about LSH Auto International Limited >

For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES *Data as at December 2020
23,200+ Employees
334,000+ Units Sold
120+Cities
*Data as at December 2020
Our partners The mutually beneficial cooperation with Daimler AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.

Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.

In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam and Cambodia. For these two premium brands, we also provide best-in-class customer experience and maintain operational leadership in the respective markets.

Contact Porsche / Lamborghini operations >

With a global coverage of over 195 dealerships and 314 outlets, in 2020 alone we sold over 334,000 passenger and commercial vehicles and had a robust throughput volume of over 2.4 million in our aftersales services.
Hong Kong SAR hkg /LSH/images/common/business/location/hkg.png LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES) Lei Shing Hong Automobile Limited 8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR
+85225261051 (852) 2526 1051 (852) 2524 1538--> http://www.google.com
LSHI - HEADQUARTERS (MERCEDES-BENZ CARS RETAIL) LSH Auto International Limited 16/F Shanghai Commercial Bank Tower
12 Queen's Road Central
Central
Hong Kong SAR

Website: www.lshauto.com
+85222307500 (852) 2230 7500 http://www.google.com
Australia aus /LSH/images/common/business/location/aus.png Australia - Brisbane Office (Mercedes-Benz CARS Retail) LSH Auto (Brisbane) Pty Limited 824 Ann Street
Fortitude Valley QLD 4006
Australia

Website: www.mbbrisbane.com.au
+6173251666 (61) 7 3251 666 http://www.google.com
Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia

Website: www.mbmelbourne.com.au
+61396908833 (61) 3 9690 8833 http://www.google.com
Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia

Website: www.mbsydney.com.au
+61296977777 (61) 2 9697 7777 http://www.google.com
Cambodia khm /LSH/images/common/business/location/khm.png Cambodia Office (Mercedes-Benz CARS Retail) Star Auto (Cambodia) Co., Ltd Samdech Hun Sen Blvd., corner of Hun Neang Blvd.
Phum Toul Roka, Sangkat Chak Angre Krom, Khan Meanchey
Phnom Penh 12353
Kingdom of Cambodia
+85523231488 (855) 23 231 488 http://www.google.com
CAMBODIA OFFICE (PORSCHE IMPORTER AND DEALER) Precision Cars Cambodia Ltd #235, Russian Federation Boulevard
Ka Kab, Khan Porsenchey
Phnom Penh 12406
Kingdom of Cambodia

Website: www.porsche.com/pap/_cambodia_/
Email:     info@porsche-cambodia.com
+85523890711 (855) 23 890 711 http://www.google.com
Mainland China chn /LSH/images/common/business/location/chn.png Mainland China Office (Mercedes-Benz CARS Retail) Lei Shing Hong Auto (China) Management Co., Limited No. 8 Guang Shun Avenue South
Bldg 3 3rd floor, Block G/H
LSH Center, ChaoYang District
Beijing
China
+861084778000 (86) 10 8477 8000 http://www.google.com
Taiwan Region twn /LSH/images/common/business/location/twn.png Taiwan Region Office (Mercedes-Benz CARS Retail) Capital Motors, Inc No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region

Website: www.cmi.lshauto.com.tw
+8860228987999 (886) 02 2898 7999 http://www.google.com
Germany deu /LSH/images/common/business/location/deu.png Germany Office (Mercedes-Benz CARS Retail) Stern Auto Holding GmbH TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

Website: www.sternauto-gruppe.de/
+49034139378621 (49) 0341 3937 86 21 http://www.google.com
Singapore sgp /LSH/images/common/business/location/sgp.png LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS) Lei Shing Hong Management Services (Singapore) Pte Ltd 6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809
+6568615955 (65) 6861 5955 ">(65) 6861 4250 http://www.google.com
South Korea kor /LSH/images/common/business/location/kor.png South Korea Office (Mercedes-Benz CARS Retail) Han Sung Motor Co., Limited 137 Bangbae-ro, Seocho-gu
Seoul 06672
Korea

Website: https://mb.hansung.co.kr
+82262022509 (82) 2 6202 2509 (82) 2 3479 8624 http://www.google.com
SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea

Website: www.porsche.com/korea/ko
Email:     info.sscl@porsche-sscl.co.kr
+82221859800 (82) 2 2185 9800 http://www.google.com
SOUTH KOREA OFFICE (PORSCHE DEALER) Yongsan Sports Automobile Limited 12, Ichon-ro, Yongsan-gu
Seoul
Korea

Website: www.porsche-yongsan.com
Email:     ysal@porsche-yongsan.com
+82262630911 (82) 2 6263 0911
SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea

Website: www.lamborghini-seoul.com/en
+82261811000 (82) 2 6181 1000 http://www.google.com
United Kingdom gbr /LSH/images/common/business/location/gbr.png United Kingdom Office (Mercedes-Benz CARS Retail) LSH Auto UK Ltd Lawley Middleway
Birmingham B4 7XH
United Kingdom

Website: www.lshauto.co.uk
+4403303311610 (44) 0330 331 1610 http://www.google.com
Vietnam vnm /LSH/images/common/business/location/vnm.png Vietnam Office (Mercedes-Benz CARS Retail) Vietnam Star Automobile Limited 811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.vietnamstar-auto.com
+842854112280 (84) 28 5411 2280 http://www.google.com
VIETNAM OFFICE (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.porsche.com/pap/_vietnam_
Email:     info@porsche-vietnam.com
+842854141911 (84) 28 5414 1911 http://www.google.com
Locations With over 23,200 employees, we are the Group’s largest division and geographically, our business extends to eight markets, namely, Mainland China, South Korea, Taiwan Region, Vietnam, Cambodia, Germany, the UK and Australia, with a significant presence in major cities.

Select a location:
05 Oct 2021
Korea’s first Mercedes-AMG Brand Center officially opens Han Sung Motor Co. announced the official opening of Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” on 9 September, 2021. MORE >
Korea’s first Mercedes-AMG Brand Center officially opens 2021-10-05 automobile

Han Sung Motor Co. announced the official opening of Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” on 9 September, 2021.

Located at 840 Unju-ro, Gangnam-gu, Seoul, AMG Seoul is dedicated to Mercedes-AMG with a goal to provide visitors with first-hand experience of Mercedes-AMG’s “DNA” and priority services for AMG customers.

To reiterate the goal, a slogan was also announced by Han Sung Motor for AMG Seoul:

“F.E.E.L. the AMG Seoul”

The slogan also reflects a customer-centric philosophy :

F(First) – The First of its kind in Korea, and a Customer First emphasis.

E(Exclusive) – AMG-specialized services exclusively for AMG customers.

E(Experience) – A venue to experience first-hand the AMG DNA.

L(Leap) – Where Customer Service takes a leap to a whole new level.

Although open to all, registration and reservation is required for a visit to AMG Seoul – a first for a Mercedes-Benz showroom.

Visitors will be accompanied by a Germany trained “AMG Expert” to ensure they get the most out of the visit – from information and consultation to test driving. It’s a part of the high-level concierge service that customers can look forward to.

For AMG customers, the venue is an AMG paradise. Accessories, collectibles and special editions of AMG like the “AMG Seoul Edition” which is only available at AMG Seoul, as well as exclusive colours and options that are not yet available in the country will be offered. All AMG-related services, not to mention a dedicated AMG service team, in one exclusively designed venue.

For those who still need a little nudge, AMG Seoul is a sensory experience playground with the tire-shaped AMG Sound Counter that lets customer experience the sensation of being on a race track. There’s also the Racing Simulator for customers to experience and test their “dynamic” driving skills.

Finally, there’s the AMG One Display where you can customize your very own AMG model through Asia’s first cutting-edge touchscreen media display.

Find out more about Han Sung Motor Company.

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08 Jun 2021
LSH Auto China ranks among top 3 of the 2021 top 100 auto dealer groups in China by the China Automobile Dealers Association With a total revenue of 95.121 billion yuan, Lei Shing Hong Auto (LSH Auto) made it to the No. 3 rank this year and has successfully held its position in the Top 5 for 12 consecutive years. MORE >
LSH Auto China ranks among top 3 of the 2021 top 100 auto dealer groups in China by the China Automobile Dealers Association 2021-06-08 automobile

On May 28, 2021, China Automobile Dealers Association (CADA) released the results of the 2021 Top 100 Auto Dealer Groups in China at the 2021 China Auto Dealers Conference held in Wenzhou.

An industry tradition for 12 years, the Top 100 ranking event has become a benchmark for major achievements as well as significant improvements made by auto dealer groups over the years.

With a total revenue of 95.121 billion yuan, Lei Shing Hong Auto (LSH Auto) made it to the No. 3 rank this year and has successfully held its position in the Top 5 for 12 consecutive years.

Also announced at the conference was the report on the contributions and public service efforts of the auto industry. The association presented a special and comprehensive report on the efforts made by LSH Auto China.

Mr. CK Wong, CEO of LSH Auto China was also invited to share the outstanding contributions made by the company such as lending financial support to the development and education of youth and providing care support for sick children as well as disadvantaged teenagers.

CADA’s Top 100 Auto Dealer Groups in China is the most trusted and influential benchmark in the world’s largest automobile industry – focusing on auto distributors’ profitability, growth, and stability and based on comprehensive indicators such as revenue of main business and the number of vehicles sold.

Our congratulations to everyone in LSH Auto China for their relentless efforts and contributions despite the many challenges such as the Covid-19 pandemic and a continuously and rapidly evolving market – and for the recognition that they so deserved.

Find out more about LSH Auto China.

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01 Jun 2021
Auto Bild’s online survey names STERNAUTO Group one of the best in Germany for 2021 A Germany wide online survey conducted by Auto Bild, the established and respected automobile magazine, has named STERNAUTO Group as one of the best dealerships in Germany for 2021. MORE >
Auto Bild’s online survey names STERNAUTO Group one of the best in Germany for 2021 2021-06-01 automobile

A Germany wide online survey conducted by Auto Bild, the established and respected automobile magazine, has named STERNAUTO Group as one of the best dealerships in Germany for 2021.

The survey, “Germany’s 1,000 Best Car Dealers”, was held between November, 2020 and January, 2021 and the results were published in the magazine’s March 25, 2021 issue.

STERNAUTO Group made it into the Top 10 in Germany, and Top 5 in the state of Saxony.

Pictured here is a beaming Tobias Hauck, CEO of STERNAUTO Group with the award.

We congratulate Tobias and his team for being recognized by the people they serve – the consumers in Germany!

Our presence in Germany.

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03 Apr 2021
New Porsche Studio concept opens in Vietnam With the opening of the Porsche Studio Hanoi in Vietnam, the sportscar manufacturer presents its new concept for urban retail. MORE >
New Porsche Studio concept opens in Vietnam 2021-04-03 automobile

Porsche welcomes the new year with the opening of the new Porsche Studio Hanoi, furthering its expansion in Vietnam, one of the fastest growing markets for the brand in Southeast Asia. The Porsche Studio is the first for the country, and one of the first in the world to feature the brand’s newest design concept.

Located at Capital Place, a trendy mixed-use development in Vietnam’s metropolis, Porsche Studio Hanoi will offer a welcoming destination that cultivates connection among those who are driven by dreams just like Porsche. Visitors can experience the sports car brand in a contemporary, boutique-like atmosphere with a lifestyle focus. In addition to the cars on show, the new facility will serve as a dedicated space for art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability. The studio will also be used as an event space.

Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.

With the Porsche Studio, Porsche presents its new concept for urban retail. The aim is to be, where customers are and to attract new target groups in city centers.

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31 Dec 2020
Lamborghini Seoul’s Newly Refurbished Showroom Part of the massive investments invested to reflect Lamborghini Seoul’s commitments to provide the best services for existing customers while ensuring sustainable growth of business in Korea, was also the refurbishment of the existing showroom. MORE >
Lamborghini Seoul’s Newly Refurbished Showroom 2020-12-31 automobile

Part of the massive investments invested to reflect Lamborghini Seoul’s commitments to provide the best services for existing customers while ensuring sustainable growth of business in Korea, was also the refurbishment of the existing showroom.

The newly refurbished showroom which is fitted-out with the latest Lamborghini corporate identity, has the ability to display up to 7 super sports cars, it has also incorporated consultation rooms to allow exclusivity and privacy for their customers and digitalization of a LED wall and digital price steles.

The modern contemporary minimalist interior is a true reflection of Lamborghini’s performance, luxury and refinement creating a conducive and welcoming atmosphere for their customers.

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