Automobile
Introduction Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Daimler AG, Porsche AG and Automobili Lamborghini S.p.A. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.

In May 2017, Lei Shing Hong Limited and Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a minority interest in LSH Auto International Limited, a subsidiary of the Group specialising in the Mercedes-Benz cars retail business. It represents Daimler AG’s passenger vehicles, vans, trucks and brands in eight markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.

Explore more about LSH Auto International Limited >

For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES *Data as at December 2019
22,600+ Employees
323,000+ Units Sold
120+Cities
*Data as at December 2019
Our partners The mutually beneficial cooperation with Daimler AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.

Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.

In addition, we are the dealer of Porsche and Lamborghini in South Korea, as well as the dealers and the importers of Porsche in Vietnam and Cambodia. For these two premium brands, we also provide best-in-class customer experience and maintain operational leadership in the respective markets.

Get in contact with Porsche / Lamborghini operations >

With a global coverage of over 191 dealerships and 304 outlets, in 2019 alone we sold over 323,000 passenger and commercial vehicles and had a robust throughput volume of over 1.9 million in our aftersales services.
Hong Kong SAR hkg /LSH/images/common/business/location/hkg.png LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES) Lei Shing Hong Automobile Limited 8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR
+85225261051 (852) 2526 1051 (852) 2524 1538--> http://www.google.com
LSHI - HEADQUARTERS (MERCEDES-BENZ CARS RETAIL) LSH Auto International Limited 16/F Shanghai Commercial Bank Tower
12 Queen's Road Central
Central
Hong Kong SAR

Website: www.lshauto.com
+85222307500 (852) 2230 7500 http://www.google.com
Australia aus /LSH/images/common/business/location/aus.png Australia - Brisbane Office (Mercedes-Benz CARS Retail) LSH Auto (Brisbane) Pty Limited 824 Ann Street
Fortitude Valley QLD 4006
Australia

Website: www.mbbrisbane.com.au
+6173251666 (61) 7 3251 666 http://www.google.com
Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia

Website: www.mbmelbourne.com.au
+61396908833 (61) 3 9690 8833 http://www.google.com
Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia

Website: www.mbsydney.com.au
+61296977777 (61) 2 9697 7777 http://www.google.com
Cambodia khm /LSH/images/common/business/location/khm.png Cambodia Office (Mercedes-Benz CARS Retail) Star Auto (Cambodia) Co., Ltd Samdech Hun Sen Blvd., corner of Hun Neang Blvd.
Phum Toul Roka, Sangkat Chak Angre Krom, Khan Meanchey
Phnom Penh 12353
Kingdom of Cambodia
+85523231488 (855) 23 231 488 http://www.google.com
CAMBODIA OFFICE (PORSCHE IMPORTER AND DEALER) Precision Cars Cambodia Ltd #235, Russian Federation Boulevard
Ka Kab, Khan Porsenchey
Phnom Penh 12406
Kingdom of Cambodia

Website: www.porsche.com/pap/_cambodia_/
Email:     info@porsche-cambodia.com
+85523890711 (855) 23 890 711 http://www.google.com
Mainland China chn /LSH/images/common/business/location/chn.png Mainland China Office (Mercedes-Benz CARS Retail) Lei Shing Hong Auto (China) Management Co., Limited No. 8 Guang Shun Avenue South
Bldg 3 3rd floor, Block G/H
LSH Center, ChaoYang District
Beijing
China
+861084778000 (86) 10 8477 8000 http://www.google.com
Taiwan Region twn /LSH/images/common/business/location/twn.png Taiwan Region Office (Mercedes-Benz CARS Retail) Capital Motors, Inc No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region

Website: www.cmi.lshauto.com.tw
+8860228987999 (886) 02 2898 7999 http://www.google.com
Germany deu /LSH/images/common/business/location/deu.png Germany Office (Mercedes-Benz CARS Retail) Stern Auto Holding GmbH TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

Website: www.sternauto.de
+49034139378621 (49) 0341 3937 86 21 http://www.google.com
Singapore sgp /LSH/images/common/business/location/sgp.png LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS) Lei Shing Hong Management Services (Singapore) Pte Ltd 6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809

Email:     charlton.qhwee@lsh.com
+6563909496 (65) 6390 9496 ">(65) 6861 4250 http://www.google.com
South Korea kor /LSH/images/common/business/location/kor.png South Korea Office (Mercedes-Benz CARS Retail) Han Sung Motor Co., Limited 414 Dosan-daero, Gangnam-gu
Seoul 06062
Korea

Website: www.hansung.co.kr
+82234798700 (82) 2 3479 8700 (82)2 5950 332 http://www.google.com
SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea

Website: www.porsche.com/korea/ko
Email:     info.sscl@porsche-sscl.co.kr
+82221859800 (82) 2 2185 9800 http://www.google.com
SOUTH KOREA OFFICE (PORSCHE DEALER) Yongsan Sports Automobile Limited 12, Ichon-ro, Yongsan-gu
Seoul
Korea

Website: www.porsche-yongsan.com
Email:     ysal@porsche-yongsan.com
+82262630911 (82) 2 6263 0911
SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea

Website: www.lamborghini-seoul.com/en
+82261811000 (82) 2 6181 1000 http://www.google.com
United Kingdom gbr /LSH/images/common/business/location/gbr.png United Kingdom Office (Mercedes-Benz CARS Retail) LSH Auto UK Ltd Lawley Middleway
Birmingham B4 7XH
United Kingdom

Website: www.lshauto.co.uk
+4403303311610 (44) 0330 331 1610 http://www.google.com
Vietnam vnm /LSH/images/common/business/location/vnm.png Vietnam Office (Mercedes-Benz CARS Retail) Vietnam Star Automobile Limited 811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.vietnamstar-auto.com
+842854112280 (84) 28 5411 2280 http://www.google.com
VIETNAM OFFICE (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.porsche.com/pap/_vietnam_
Email:     info@porsche-vietnam.com
+842854141911 (84) 28 5414 1911 http://www.google.com
Locations With over 22,600 employees, we are the Group’s largest division and geographically, our business extends to eight markets, namely, Mainland China, South Korea, Taiwan Region, Vietnam, Cambodia, Germany, the UK and Australia, with a significant presence in major cities.

Select a location:
09 Jun 2020
LSH Auto China Resumes Work and Continues to Deliver Service Beyond Customer Expectations With the COVID-19 pandemic largely contained in China, LSH Auto China outlets across the nation have resumed work since February. All employees have returned to their offices, dealerships and service centres delivering high-quality customer service while complying with local government relevant policies. MORE >
LSH Auto China Resumes Work and Continues to Deliver Service Beyond Customer Expectations 2020-06-09 automobile

With the COVID-19 pandemic largely contained in China, LSH Auto China outlets across the nation have been back at work since February. All employees in China are in their offices and at dealerships and service centres delivering high-quality customer service while complying with local government requirements and relevant policies. LSH Auto China's employees returned to work enthusiastically to continue to put customers first, follow preventive guidelines to provide quality, meticulous, and conscientious service.

Dealer Outlets Take Measures to Provide Customers with Safe and Outstanding Service

Although the pandemic has been effectively contained, some clients may still be wary of going to public places. To ensure customers have access to product information from home, LSH Auto China’s frontline sales and marketing teams are utilising real-time communication tools and online platforms to showcase products and services. For example, the team now uses TikTok Live 360 to display vehicles and answer customer queries in real time, make clients feel like they are viewing the vehicles in person. They also deliver value-added services such as online booking and door-to-door vehicle delivery to ensure client needs are satisfied beyond expectations during this challenging period.

To ensure safety, LSH Auto China has strengthened disinfection and cleaning procedures at all of its showrooms and service centres. This includes taking the temperature of all customers and employees arriving at showrooms, requiring employees to wear masks at all times, ensuring safe distancing between people, and providing hand sanitiser. These measures combine to create a safe and healthy environment for customers and staff.

Safety Measures Help Employees Focus on Customer Service

LSH Auto China has always been committed to ensuring the health and safety of its employees. During this special time, employees at all outlets across China are working in shifts and are provided with masks and disinfectant wipes in accordance with government guidelines. The company also provides children's masks for employees with families, ensuring that they can concentrate on their work knowing that their families are safe.

Responding to the Government's Call and Giving Back to Communities

LSH Auto China considers community service part of its DNA and has remained actively involved in community service during this challenging time.

From February to April, LSH Auto China, the Beijing Youth Development Foundation, and the Beijing LSH Charitable Foundation worked together to deliver care packages to the families of frontline medical heroes in Beijing. LSH Auto China supported the initiative by donating care packages containing fresh fruits and vegetables to show their appreciation for the selfless work of medical staff who have helped to control the pandemic. The eight-week initiative, which has now come to an end, was praised by the local government and many sectors of society expressed their appreciation.

Some of LSH Auto's outlets in Eastern China organised tree-planting events to add greenery to the landscape. In total, 60 children participated in the initiative. 

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21 May 2020
Han Sung Motor Partners with Gen.G Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul. MORE >
Han Sung Motor Partners with Gen.G 2020-05-21 automobile

As one of the world’s leading premium automobile dealer groups, LSH Auto International has always strived to deliver innovative products and services. As esports has increased in popularity globally, our Korean operation, Han Sung Motor (한성자동차), is partnering with Gen.G, a leading multinational esports organisation, to deliver unique experiences for our customers and fans.

Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul.

Established in 2017, Gen.G is a leading global esports organisation – it was ranked the sixth most valuable esports company globally by Forbes in 2019.

“This partnership is truly meaningful since it is the first time that an esports industry player has partnered with an imported automobile dealer in Korea,” said Han Sung Motor CEO Dr. Ulf Ausprung.

“The relationship reflects the increasing youthfulness of the Han Sung Motor brand. We hope to continue this momentum by helping deliver the digitalised experience that is native to the next generation. Both companies see the potential for continued collaboration going forward,” Dr. Ausprung added.

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07 May 2020
LSH Auto Australia’s Online Pre-owned Vehicle Platform Is Now Live LSH Auto Australia’s online pre-owned vehicle platform is now live. MORE >
LSH Auto Australia’s Online Pre-owned Vehicle Platform Is Now Live 2020-05-07 automobile

LSH Auto Australia’s online pre-owned vehicle platform is now live! Follow the link to browse our database of available pre-owned vehicles, book a test drive, or talk directly to our Australian team via online chat.  Search our stock to find your new-to-you wheels today: https://www.lshauto.com.au/stock

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16 Apr 2020
LSH Auto Australia Supports Chain Reaction's Fundraising Rides LSH Auto Australia is continuing its successful partnership with the Chain Reaction Challenge Foundation in support of the 2020 fundraising rides. MORE >
LSH Auto Australia Supports Chain Reaction's Fundraising Rides 2020-04-16 automobile

LSH Auto Australia is continuing its successful partnership with the Chain Reaction Challenge Foundation in support of the 2020 fundraising rides.

Following support of the 2019 events, which raised over $3.2 million in aid of children’s charities, LSH Auto again provided the lead, support and logistic vehicles for the 2020 events.


The 2020 ride for riders from the state of Victoria took place in Tasmania over a week in early March and raised close to $1 million. With the onset of current travel restrictions due to COVID-19, the remaining rides for 2020 have been cancelled. However, the planning for the 2021 season of fundraising rides has already begun.


LSH Auto Australia Managing Director, John Good, presented the first support vehicle to Chain Reaction CEO John Ward at Mercedes-Benz Melbourne. “We take great pride in our continued support of the Chain Reaction Foundation. The outstanding work they do in engaging with business community has raised close to $30 million for children’s charities in the 12 years events have been run. Our ongoing contribution is part of ensuring that LSH Auto is a valuable member of the communities in which we operate. Obviously, it is a shame that the remaining rides for 2020 could not take place, but we are certain that the 2021 Chain Reaction fundraising rides, with our support, will mark a very strong return for the events.”

 

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08 Apr 2020
Paying Homage to Healthcare Heroes - LSH Auto China Helps Combat COVID-19 by Supporting Medical Staff in Beijing LSH Auto China partnered with the Beijing Youth Development Foundation to support the COVID-19 medical heroes. MORE >
Paying Homage to Healthcare Heroes - LSH Auto China Helps Combat COVID-19 by Supporting Medical Staff in Beijing 2020-04-08 automobile

In response to the government’s call, LSH Auto China partnered with the Beijing Youth Development Foundation to support the medical heroes who are fighting COVID-19 in the city. The initiative, entitled “Helping Medical Heroes – Care Packages for Caregivers”, was launched to deliver much needed food and supplies to frontline medical staff as well as their families in Beijing.

LSH Auto China team participating in the initiative

The situation in Beijing has gradually improved since March. People’s lives have been going back to normal and many businesses have reopened. However, we can’t declare victory over the outbreak yet, as many medical staff continue to work long hours to take care for patients.
Participating in the “Helping Medical Heroes” program is our small way to express our appreciation to the selfless medical heroes who continue to work in the front line. Since the beginning of March, LSH Auto China, the Beijing Youth Development Foundation and other supporters have donated weekly care packages containing a week’s supply of fresh fruit and vegetables. The program is funded through Beijing Youth Development Foundation’s channels. Every Saturday the parcels are delivered by professional couriers to the families of 1,401 frontline medical workers. The campaign will continue for a total of two months, until the end of April.

LSH Auto China responded to the initiative quickly through cooperation with Beijing LSH Charitable Foundation and voluntary donations by its staff, as the Helping Medical Heroes initiative is the perfect way to honour and support Beijing’s frontline medical professionals.

Ms. Qian Ronghui, Secretary General of the Beijing Youth Development Foundation, said: “We would like to thank LSH for its tremendous support in expressing our thanks to the medical staff in Beijing. We have worked alongside LSH for many years and appreciate this opportunity to deepen our efforts to promote community service. We also look forward to having more volunteers join these efforts. We believe standing together will enable us to weather the storm.”

In addition to helping support the medical community in Beijing, The LSH Auto China team has worked to ensure the safety and health of our employees in China since the outbreak. We have also followed government’s order to resume our business in a safe and orderly manner to fulfil our social responsibility.

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