Automobile
INTRODUCTION
Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Mercedes-Benz Group AG (former Daimler AG), Porsche AG and Automobili Lamborghini S.p.A. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.
In May 2017, Lei Shing Hong Limited and the former Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a minority interest in the Group’s Mercedes-Benz cars retail business. It represents the related passenger vehicles, vans, trucks and brands in seven markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.
For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
In May 2017, Lei Shing Hong Limited and the former Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a minority interest in the Group’s Mercedes-Benz cars retail business. It represents the related passenger vehicles, vans, trucks and brands in seven markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.
For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES
23,400+ Employees
348,400+ Units Sold
120+ Cities
OUR PARTNERSThe mutually beneficial cooperation with Mercedes-Benz Group AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.
Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.
In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam. For these two premium brands, we also provide best-in-class customer experience and maintain operational leadership in the respective markets.
With a global coverage of over 217 dealerships and 361 outlets, in 2023 alone we sold over 348,400 passenger and commercial vehicles and had a robust throughput volume of over 2.7 million in our aftersales services.
Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.
In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam. For these two premium brands, we also provide best-in-class customer experience and maintain operational leadership in the respective markets.
With a global coverage of over 217 dealerships and 361 outlets, in 2023 alone we sold over 348,400 passenger and commercial vehicles and had a robust throughput volume of over 2.7 million in our aftersales services.

Hong Kong SAR hkg https://www.lsh.com/wp-content/uploads/2022/12/hkg.png
LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES)
Lei Shing Hong Automobile Limited
8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR +85225261051 (852) 2526 1051 HEADQUARTERS (MERCEDES-BENZ CARS RETAIL) LSH Auto International Limited
LSH Auto Holdings Limited 16/F Shanghai Commercial Bank Tower
12 Queen's Road Central
Central
Hong Kong SAR
Websites: www.lshauto.com.cn www.lshauto.com +85222307500 (852) 2230 7500
18 Queen's Road Central
Central
Hong Kong SAR +85225261051 (852) 2526 1051 HEADQUARTERS (MERCEDES-BENZ CARS RETAIL) LSH Auto International Limited
LSH Auto Holdings Limited 16/F Shanghai Commercial Bank Tower
12 Queen's Road Central
Central
Hong Kong SAR
Websites: www.lshauto.com.cn www.lshauto.com +85222307500 (852) 2230 7500
Australia aus https://www.lsh.com/wp-content/uploads/2022/12/aus.png
Australia - Brisbane Office (Mercedes-Benz CARS Retail)
LSH Auto (Brisbane) Pty Limited
824 Ann Street
Fortitude Valley QLD 4006
Australia
Website: www.mbbrisbane.com.au +61 73251666 (61) 7 3251 666 Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia
Website: www.mbbrisbane.com.au +61 396908833 (61) 3 9690 8833 Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia
Website: www.mbsydney.com.au +61 296977777 (61) 2 9697 7777
Fortitude Valley QLD 4006
Australia
Website: www.mbbrisbane.com.au +61 73251666 (61) 7 3251 666 Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia
Website: www.mbbrisbane.com.au +61 396908833 (61) 3 9690 8833 Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia
Website: www.mbsydney.com.au +61 296977777 (61) 2 9697 7777
Chinese Mainland chn https://www.lsh.com/wp-content/uploads/2022/12/chn.png
CHINESE MAINLAND OFFICE (MERCEDES-BENZ CARS RETAIL)
Lei Shing Hong Auto (China) Management Co., Limited
No. 8 Guang Shun Avenue South
Bldg 3 3rd floor, Block G/H
LSH Center, ChaoYang District
Beijing
China
Website: www.lshauto.com.cn +861084778000 (86) 10 8477 8000
Bldg 3 3rd floor, Block G/H
LSH Center, ChaoYang District
Beijing
China
Website: www.lshauto.com.cn +861084778000 (86) 10 8477 8000
Taiwan Region twn https://www.lsh.com/wp-content/uploads/2022/12/twn.png
TAIWAN REGION OFFICE (MERCEDES-BENZ CARS RETAIL)
Capital Motors, Inc
No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region
Website: www.cmi.lshauto.com.tw +8860228987999 (886) 02 2898 7999
Beitou District
Taipei City
Taiwan Region
Website: www.cmi.lshauto.com.tw +8860228987999 (886) 02 2898 7999
Germany deu https://www.lsh.com/wp-content/uploads/2022/12/deu.png
Germany Office (Mercedes-Benz CARS Retail)
Stern Auto Holding GmbH
TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany
Website: www.sternauto-gruppe.de +49034139378621 (49) 0341 3937 86 21
Martin-Luther-Ring 12
D-04109 Leipzig
Germany
Website: www.sternauto-gruppe.de +49034139378621 (49) 0341 3937 86 21
Singapore sgp https://www.lsh.com/wp-content/uploads/2022/12/sgp.png
LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS)
Lei Shing Hong Management Services (Singapore) Pte Ltd
6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809 +6568615955 (65) 6861 5955
OUE Downtown 2
Singapore 068809 +6568615955 (65) 6861 5955
South Korea kor https://www.lsh.com/wp-content/uploads/2022/12/kor.png
South Korea Office (Mercedes-Benz CARS Retail)
Han Sung Motor Co., Limited
137 Bangbae-ro, Seocho-gu
Seoul 06672
Korea
Website: https://mb.hansung.co.kr +82262022509 (82) 2 6202 2509 SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea
Website: www.porsche.com/korea/ko
Email:     info.sscl@porsche-sscl.co.kr +82221859800 (82) 2 2185 9800 SOUTH KOREA OFFICE (PORSCHE DEALER) Yongsan Sports Automobile Limited 12, Ichon-ro, Yongsan-gu
Seoul
Korea
Website: www.porsche-yongsan.com
Email:     ysal@porsche-yongsan.com +82262630911 (82) 2 6263 0911 SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea
Website: www.lamborghini-seoul.com/en +82261811000 (82) 2 6181 1000
Seoul 06672
Korea
Website: https://mb.hansung.co.kr +82262022509 (82) 2 6202 2509 SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea
Website: www.porsche.com/korea/ko
Email:     info.sscl@porsche-sscl.co.kr +82221859800 (82) 2 2185 9800 SOUTH KOREA OFFICE (PORSCHE DEALER) Yongsan Sports Automobile Limited 12, Ichon-ro, Yongsan-gu
Seoul
Korea
Website: www.porsche-yongsan.com
Email:     ysal@porsche-yongsan.com +82262630911 (82) 2 6263 0911 SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea
Website: www.lamborghini-seoul.com/en +82261811000 (82) 2 6181 1000
United Kingdom gbr https://www.lsh.com/wp-content/uploads/2022/12/gbr.png
United Kingdom Office (Mercedes-Benz CARS Retail)
SH Auto UK Ltd
Lawley Middleway
Birmingham B4 7XH
United Kingdom
Website: www.lshauto.co.uk +4403303311610 (44) 0330 331 1610
Birmingham B4 7XH
United Kingdom
Website: www.lshauto.co.uk +4403303311610 (44) 0330 331 1610
Vietnam vnm https://www.lsh.com/wp-content/uploads/2022/12/vnm.png
Vietnam Office (Mercedes-Benz CARS Retail)
Vietnam Star Automobile Limited
811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam
Website: www.vietnamstar-auto.com +842854112280 (84) 28 5411 2280 Vietnam Office (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam
Website: www.porsche.com/pap/_vietnam_
Email: info@porsche-vietnam.com +842854141911 (84) 28 5414 1911
District 7, Ho Chi Minh City
Vietnam
Website: www.vietnamstar-auto.com +842854112280 (84) 28 5411 2280 Vietnam Office (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam
Website: www.porsche.com/pap/_vietnam_
Email: info@porsche-vietnam.com +842854141911 (84) 28 5414 1911
LOCATIONS With over 23,400 employees, we are the Group’s largest division and geographically, our business extends to seven markets, namely, Chinese Mainland, South Korea, Taiwan Region, Vietnam, Germany, the UK and Australia, with a significant presence in major cities.
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