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Automobile
INTRODUCTION Founded in 1993, Lei Shing Hong Limited’s Automobile division is a premium automobile group engaged in the wholesaling and, particularly, retailing of automobiles for the major global brands of Mercedes-Benz Group AG (former Daimler AG), Porsche AG and Automobili Lamborghini S.p.A. across international markets. Our offerings to end customers range from the sale of luxury new and pre-owned vehicles, vehicle parts and accessories, to the provision of aftersales, finance and insurance agency services, as well as other auto-related businesses.

In May 2017, Lei Shing Hong Limited and the former Daimler AG deepened their long-standing and successful collaborative ties with the latter taking a minority interest in the Group’s Mercedes-Benz cars retail business. It represents the related passenger vehicles, vans, trucks and brands in seven markets, making it one of the world’s largest dealer groups for Mercedes-Benz passenger vehicles.

For us, it is extremely important to provide our customers with not only top-level products and services but also comprehensive solutions for their premium automobile experience with Lei Shing Hong. We believe that this robust dedication and commitment to fully satisfying our customers’ varied requirements and providing best-in-class customer experiences has been integral to the business evolving into one of the world’s largest independent automobile dealer groups.
KEY FIGURES *Data as at December 2023
23,400+ Employees
348,400+ Units Sold
120+ Cities
*Data as at December 2023
OUR PARTNERSThe mutually beneficial cooperation with Mercedes-Benz Group AG has propelled our Automobile division to expand our geographical presence to become one of the largest dealer groups for Mercedes-Benz passenger vehicles globally.

Our accomplishments as a retailing ambassador for Mercedes-Benz have helped our business extend naturally to include many other popular brands that recognise us as a logical bridge to buyers of passenger and commercial vehicles, including Mercedes-AMG, Mercedes-Maybach, smart, DENZA and FUSO.

In addition, we are the dealer of Porsche and Lamborghini in South Korea, the dealer of Porsche in Taiwan Region as well as the dealers and the importers of Porsche in Vietnam. For these two premium brands, we also provide best-in-class customer experience and maintain operational leadership in the respective markets.

With a global coverage of over 217 dealerships and 361 outlets, in 2023 alone we sold over 348,400 passenger and commercial vehicles and had a robust throughput volume of over 2.7 million in our aftersales services.
Hong Kong SAR hkg https://www.lsh.com/wp-content/uploads/2022/12/hkg.png LSH - HEADQUARTERS (AUTOMOTIVE WHOLESALE & OTHER ACTIVITIES) Lei Shing Hong Automobile Limited 8/F New World Tower 1
18 Queen's Road Central
Central
Hong Kong SAR
+85225261051 (852) 2526 1051
HEADQUARTERS (MERCEDES-BENZ CARS RETAIL) LSH Auto International Limited
LSH Auto Holdings Limited
16/F Shanghai Commercial Bank Tower
12 Queen's Road Central
Central
Hong Kong SAR

Websites: www.lshauto.com.cn   www.lshauto.com
+85222307500 (852) 2230 7500
Australia aus https://www.lsh.com/wp-content/uploads/2022/12/aus.png Australia - Brisbane Office (Mercedes-Benz CARS Retail) LSH Auto (Brisbane) Pty Limited 824 Ann Street
Fortitude Valley QLD 4006
Australia

Website: www.mbbrisbane.com.au
+61 73251666 (61) 7 3251 666
Australia - Melbourne Office (Mercedes-Benz CARS Retail) LSH Auto (Melbourne) Pty Limited Level 45, Rialto Towers, 525 Collins Street
Melbourne Victoria 3000
Australia

Website: www.mbbrisbane.com.au
+61 396908833 (61) 3 9690 8833
Australia - Sydney Office (Mercedes-Benz CARS Retail) LSH Auto (Sydney) Pty Limited 43-47 O’Riordan Street
Alexandria NSW 2015
Australia

Website: www.mbsydney.com.au
+61 296977777 (61) 2 9697 7777
Chinese Mainland chn https://www.lsh.com/wp-content/uploads/2022/12/chn.png CHINESE MAINLAND OFFICE (MERCEDES-BENZ CARS RETAIL) Lei Shing Hong Auto (China) Management Co., Limited No. 8 Guang Shun Avenue South
Bldg 3 3rd floor, Block G/H
LSH Center, ChaoYang District
Beijing
China

Website: www.lshauto.com.cn
+861084778000 (86) 10 8477 8000
Taiwan Region twn https://www.lsh.com/wp-content/uploads/2022/12/twn.png TAIWAN REGION OFFICE (MERCEDES-BENZ CARS RETAIL) Capital Motors, Inc No. 168, Sec 3, Dadu Road
Beitou District
Taipei City
Taiwan Region

Website: www.cmi.lshauto.com.tw
+8860228987999 (886) 02 2898 7999
Germany deu https://www.lsh.com/wp-content/uploads/2022/12/deu.png Germany Office (Mercedes-Benz CARS Retail) Stern Auto Holding GmbH TRIAS-Gebäude
Martin-Luther-Ring 12
D-04109 Leipzig
Germany

Website: www.sternauto-gruppe.de
+49034139378621 (49) 0341 3937 86 21
Singapore sgp https://www.lsh.com/wp-content/uploads/2022/12/sgp.png LSH MANAGEMENT SERVICES (PORSCHE/LAMBORGHINI OPERATIONS) Lei Shing Hong Management Services (Singapore) Pte Ltd 6 Shenton Way #16-11
OUE Downtown 2
Singapore 068809
+6568615955 (65) 6861 5955
South Korea kor https://www.lsh.com/wp-content/uploads/2022/12/kor.png South Korea Office (Mercedes-Benz CARS Retail) Han Sung Motor Co., Limited 137 Bangbae-ro, Seocho-gu
Seoul 06672
Korea

Website: https://mb.hansung.co.kr
+82262022509 (82) 2 6202 2509
SOUTH KOREA OFFICE (PORSCHE DEALER) Stuttgart Sports Cars Limited 6~7F, #523 Yeoksam-ro
Gangnam-gu
Seoul
Korea

Website: www.porsche.com/korea/ko
Email:     info.sscl@porsche-sscl.co.kr
+82221859800 (82) 2 2185 9800
SOUTH KOREA OFFICE (PORSCHE DEALER) Yongsan Sports Automobile Limited 12, Ichon-ro, Yongsan-gu
Seoul
Korea

Website: www.porsche-yongsan.com
Email:     ysal@porsche-yongsan.com
+82262630911 (82) 2 6263 0911
SOUTH KOREA OFFICE (LAMBORGHINI DEALER) SQDA Motors Co., Limited 622 (Samseong-dong), Yeongdong-daero, Gangnam-gu
Seoul 135-851
Korea

Website: www.lamborghini-seoul.com/en
+82261811000 (82) 2 6181 1000
United Kingdom gbr https://www.lsh.com/wp-content/uploads/2022/12/gbr.png United Kingdom Office (Mercedes-Benz CARS Retail) SH Auto UK Ltd Lawley Middleway
Birmingham B4 7XH
United Kingdom

Website: www.lshauto.co.uk
+4403303311610 (44) 0330 331 1610
Vietnam vnm https://www.lsh.com/wp-content/uploads/2022/12/vnm.png Vietnam Office (Mercedes-Benz CARS Retail) Vietnam Star Automobile Limited 811-813 Nguyen Van Linh Street, Tan Phong Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.vietnamstar-auto.com
+842854112280 (84) 28 5411 2280
Vietnam Office (PORSCHE IMPORTER AND DEALER) Ultimate Cars Limited 802 Nguyen Van Linh Boulevard, Tan Phu Ward
District 7, Ho Chi Minh City
Vietnam

Website: www.porsche.com/pap/_vietnam_
Email:     info@porsche-vietnam.com
+842854141911 (84) 28 5414 1911
LOCATIONS With over 23,400 employees, we are the Group’s largest division and geographically, our business extends to seven markets, namely, Chinese Mainland, South Korea, Taiwan Region, Vietnam, Germany, the UK and Australia, with a significant presence in major cities.

Select a location:
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31 Jan 2024
STERNAUTO Group opens first BYD Store in Berlin STERNAUTO Group has opened its first BYD Store in Berlin. MORE >
STERNAUTO Group opens first BYD Store in Berlin 2024-Jan-31 Automobile

STERNAUTO Group has opened its first BYD Store in Berlin at Brunsbütteler Damm 65, Berlin.

At the opening event on 31 January, business partners, guests and customers were introduced to the five latest BYD models from BYD Germany.

STERNAUTO Group has exclusive rights to sell BYD in eastern Germany and the new showroom is a move to make the brand more accessible to customers as well as to introduce the EV maker’s incredible yet affordable technology to more Germans.

The 500 sqm BYD Store in Berlin will feature all of the five latest models available in Germany.

Find out more about STERNAUTO Group.

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22 Jun 2023
Capital Motors Inc wins big in the 2022 Mercedes-Benz National Dealer Award Ceremony It was a great night for Capital Motors, Inc. at the 2022 Mercedes-Benz National Dealer Award Ceremony held in late May. MORE >
Capital Motors Inc wins big in the 2022 Mercedes-Benz National Dealer Award Ceremony 2023-Jun-22 Automobile

It was a great night for Capital Motors, Inc. at the 2022 Mercedes-Benz National Dealer Award Ceremony held in late May.

Winning 7 prizes, representatives of Capital Motors were understandably overjoyed for being once again recognised for their hard work and dedication.

The haul is one of their biggest and as the team proclaims: “It’s a big motivation and inspiration to strive for even greater”.

Awarded to Capital Motors were:

• 2022 Mercedes-Benz Taiwan Dealer of The Year - Taipei Branch 1
• Mercedes-Benz Top Sales Dealer Award - Taipei Branch 1
• Mercedes-Benz Top SSI Dealer Award - Taipei Branch 1
• Mercedes-Benz Select Top Dealer Award - Taipei Branch 1
• Mercedes-Benz Select Top Dealer Award - Taipei Branch 2
• Top Workshop Champion League - 1st place - Taipei Branch 1 (Neihu Workshop)
• MBFST Top Dealer Award - 3rd place - Chianan Branch

Our congratulations, and deep appreciation, to Capital Motors Inc.

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30 May 2023
Mercedes-Benz Vietnam Star Hoan Kiem: A magnificent new showroom in an iconic heritage building Spanning over 4,000 m2, the new Mercedes-Benz Vietnam Star Hoan Kiem is a result of careful and deliberate planning to preserve the heritage of an iconic century-old building while transforming it into a state-of-the-art Mercedes-Benz showroom. MORE >
Mercedes-Benz Vietnam Star Hoan Kiem: A magnificent new showroom in an iconic heritage building 2023-May-30 Automobile

Spanning over 4,000 m2, the new Mercedes-Benz Vietnam Star Hoan Kiem is a result of careful and deliberate planning to preserve the heritage of an iconic century-old building while transforming it into a state-of-the-art Mercedes-Benz showroom.


Featuring a magnificently preserved Indochine facade and architecture and incorporating the characteristics of its former grandeur of colour schemes, crafted ornamental repertoire and characteristic decorative elements, it’s a showroom quite unlike any other.


Step inside, and you’ll find world class luxury and the latest technology no matter where you turn - from the showroom display areas featuring the latest Mercedes-Benz models to the luxurious Customer Lounge area and accessory boutique.

The showroom also houses a modern workshop that spans an area over 1500 m2 and can service up to 50 vehicles a day.


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6 Apr 2023
BYD, the world’s leading manufacturer of new energy vehicles and power batteries, partners with LSH Auto in the UK We are delighted to share that LSH Auto is now an official UK partner to BYD, the world’s leading manufacturer of new energy vehicles and power batteries. MORE >
BYD, the world’s leading manufacturer of new energy vehicles and power batteries, partners with LSH Auto in the UK 2023-Apr-06 Automobile

We are delighted to share that LSH Auto is now an official UK partner to BYD, the world’s leading manufacturer of new energy vehicles and power batteries.

BYD (Build Your Dreams), the world’s leading manufacturer of new energy vehicles and power batteries is introducing its latest technology to the UK automotive marketplace.

With over 28 years of experience in battery research and development, BYD is renowned for its pioneering technology and world-leading innovations in eMobility solutions.

It is the only New Energy Vehicle (NEV) producer to have developed its own powertrain systems, power batteries, automotive semiconductors, drive-motors and motor controller systems.

Premiering for the new partnership is the new BYD ATTO 3 which will be on show and for orders at Mercedes-Benz of Stockport before the new brand is rolled out to other LSH Auto showrooms.

The all-new, fully electric BYD ATTO 3 brings pioneering EV technology developed for safety and efficiency and has attained a 5-Star Rating in the Euro NCAP Safety Tests.

It is the first C-SUV to utilise the ground-breaking e-Platform 3.0 and is equipped with a highly efficient 60.48 kWh BYD Blade Battery with a 260-mile (approx. 418km) range (WLTP combined).

DC Charging (30-80%) is in just 29 minutes.

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9 Feb 2023
LSH Auto Australia named as Australia’s Most Client Focussed Luxury Car Dealer Group. LSH Auto Australia’s focus on striving for excellence continues to be recognised, with the latest accolade coming from international lifestyle magazine, LuxLife. MORE >
LSH Auto Australia named as Australia’s Most Client Focussed Luxury Car Dealer Group. 2023-Feb-09 Automobile
LSH Auto Australia’s focus on striving for excellence continues to be recognised, with the latest accolade coming from international lifestyle magazine, LuxLife. LuxLife has named LSH Auto Australia the Most Client-Focussed Luxury Car Dealer Group in Australia. The award is given for excellence in customer service, covering a wide range of luxury lifestyle sectors. It also acknowledges the company’s community engagement through the ardent support of Street Side Medics, The Chain Reaction Challenge Foundation and The Sapphire Project Ocean Protection Initiative. Special mention was also made of LSH Auto Australia’s recognition as an industry employer of choice and being one of the 2022 AFR Boss Best Places to Work. Managing Director, John Good, sees this latest award as “…a recognition that our shared commitment to striving for excellence drives performance to a level that gets it noticed by customers, industry and media. I thank every team member for their individual contributions to ensuring we live up to our customer promise of - You Come First. Always.
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