Mercedes-Benz’s official dealer Han Sung Motor held a media event to introduce the new Cheongdam Showroom. The Mercedes-Benz Cheongdam Showroom is the company’s first ever digital showroom that applies the new interior. The Cheongdam Showroom consists of a café, AMG Performance Centre and S-Class, Maybach specialised exhibition space and a delivery zone. Visiting customers will be able to look at the exhibited vehicles while enjoying drinks at the café and also be able to experience the Mercedes-Benz brand through the large screen consisting of 18 OLED screens. The interior design clearly distinguishes the vehicle exhibition space and customer area, consisting of a Car Display Zone with a black color scheme and stone carpet that conveys a feeling of sleekness and comfort. The 2nd floor is the AMG Performance Centre, where high-performance AMG models are exhibited. Similarly, the 3rd floor is a specialised area for Mercedes-Benz’s flagship models S-Class and Mercedes-Maybach. According to Han Sung Motor, customers will be able to experience direct and indirect identification of exterior and interior options without a real vehicle through the media wall.