Lamborghini Seoul has built a new 6 story service centre and certified pre-owned car showroom (total floor area: 4,317 square meters) at Dongdaemum. These massive investments reflect Lamborghini Seoul’s commitments to provide the best services for existing customers while ensuring sustainable growth of business in Korea.

The Lamborghini Service Centre has 10 work bays, which are equipped with the most advanced diagnostics equipment and alignment machine, certified by Automobili Lamborghini. Inspection Bay, where customers can check their cars directly with service advisor, helps customers to understand the exact conditions of their cars while ensuring transparency of service.

The certified pre-owned car showroom offers an independent space on the first and second floor with 9 Super Sports Cars displayed currently. Uniquely different from other Pre-owned car showroom, consulting rooms are added into the showroom offering a cozy, comfortable and private environment to customers. A dedicated and professional sales team welcomes customers and provides professional consulting on Lamborghini purchases.

Part of the massive investments invested to reflect Lamborghini Seoul’s commitments to provide the best services for existing customers while ensuring sustainable growth of business in Korea, was also the refurbishment of the existing showroom.

The newly refurbished showroom which is fitted-out with the latest Lamborghini corporate identity, has the ability to display up to 7 super sports cars, it has also incorporated consultation rooms to allow exclusivity and privacy for their customers and digitalization of a LED wall and digital price steles.

The modern contemporary minimalist interior is a true reflection of Lamborghini’s performance, luxury and refinement creating a conducive and welcoming atmosphere for their customers.

LSH Auto China – one of the leading luxury auto dealer groups and one of the largest Mercedes-Benz Cars dealer groups in China – takes the experience of high performance driving to a new height with the opening of the world’s largest AMG Brand Centre and the first independent and dedicated AMG dealership in Beijing.

World-class Experience of AMG

Unveiled just before Christmas in December 2018 and located close to the Beijing Capital International Airport, the LSH Auto China AMG Brand Centre Beijing is an impressive one-stop facility with 4,831 square meters of futuristic aesthetics – putting sales, aftersales, body & paint, parts and accessories under one roof.

With 2,300 square meters of showroom space, the new AMG mega-home offers fans and customers the most splendid experience of the entire AMG model range – including 17 latest AMG models.

Another 2,200 square meters of the AMG Brand Centre is dedicated to full-fledged aftersales facilities – including workbays, body & paint, pre-inspection bays, operated by fully AMG-trained and certified specialists, designed to provide first-class service at every stage.

Furthermore, in this AMG Brand Centre, AMG enthusiasts will be able to experience driving and racing games at the AMG Game Area, which features the interactive “AMG VR Motion Seats” and experiential tools.

Pursuit of Speed at the Race Track

Beyond aesthetic designs, AMG is also about the love of speed, sport and race. The dealership’s close proximity to the Goldenport Motor Park race track enables AMG owners and enthusiasts to participate in race-related events organised by LSH Auto.

All eyes in the UK auto sector are on LSH Auto UK, as the luxury auto retailer gears up for the launch of two landmark dealerships in Greater Manchester and Birmingham over the coming months.

On 2nd May, the LSH Auto Mercedes-Benz of Erdington will open its doors in Birmingham, exclusively serving used car customers as one of the largest dedicated used car dealerships of LSH Auto UK.

In July, the Mercedes-Benz of Stockport will be inaugurated in Manchester, as the brand-new flagship of LSH Auto UK as well as one of Europe’s largest Mercedes-Benz dealerships. It will also be the first dealership in the UK to introduce the futuristic Mercedes-Benz “MAR 2020” concept.

These openings represent significant milestones for LSH Auto UK, transforming the UK’s luxury auto retail market with cutting-edge technology, stunning architecture and a new concept in customer service.

Committed to the Future

LSH Auto UK is committed to changing the landscape of premium auto retail – by creating spaces that are designed to be landmark destinations rather than traditional retail spaces; innovative spaces that offer a seamless journey as customers experience the Mercedes-Benz and LSH Auto brands under one unique roof.

Backed by significant investments, these projects also breathe new life to the local economies and communities, creating new jobs in Stockport and Erdington. Following the openings, LSH Auto UK will be supported by a local workforce of more than 850.

In April 2019, LSH Auto China is set to unveil its second AMG Brand Centre in Shanghai, the world’s second largest AMG Brand Centre at the time of writing.

The official opening will take place just 4 months after LSH Auto China launched the world’s largest AMG Brand Centre and the first-ever AMG Brand Centre in Chinese Mainland, located in Beijing.

A New Icon in Shanghai

The opening once again highlights LSH Auto’s unwavering commitment to Chinese Mainland and the AMG brand, setting LSH Auto apart in luxury auto retail with a series of “firsts”.

“Our vision for the new AMG Brand Centre is to create a bold and energising environment here in Shanghai, and deliver a customer-centric AMG retail experience with our long-term business partner LSH Auto. The AMG Brand Centre Shanghai is the 2nd AMG Brand Centre in Chinese Mainland, where we welcome customers and enthusiasts, employees and partners alike,” said Mr. Thomas Erb, Head of AMG Greater China at Daimler AG.

Located at Hunan Road and in convenient proximity to the Shanghai Pudong International Airport, the AMG Brand Centre Shanghai presents a 3,288 sqm and two stories of full-service capabilities, ranging from sales to aftersales, parts and accessories. Developed together with its sister company Lei Shing Hong Properties, it embodies an architecture that is as futuristic, puristic, and dynamic as the AMG cars themselves.

Down Under in Australia, Lei Shing Hong Group, the ultimate parent of LSH Auto International, is about to unveil a new landmark and its first-ever luxury retail development. Located in upscale Brisbane, the Breakfast Creek Wharf is a five-storey, 22,473 sqm luxury lifestyle precinct that stands over an entire river front.

Carrying a distinctive six-metre high “three-pointed star” that lights up the local skyline at night, it is also home to the latest upcoming LSH Auto Australia dealership. Upon its official opening, the new four-storey Mercedes-Benz Brisbane will be the largest Mercedes-Benz dealership in the Southern Hemisphere.

Largest Mercedes-Benz Dealership in Southern Hemisphere

Commencing operations in July 2019, Mercedes-Benz Brisbane will have a full floor dedicated to new car showrooms, a unique LSH gallery displaying classic Mercedes-Benz models, an AMG Performance Centre, an S-Class Lounge with concierge service, digital car customisation screen, and more than 40 service bays.

Amongst the range of new customer experience and vehicle service technology included will be new “MAHA” vehicle test lanes that measure steering, brake and suspension performance, as well as wheel alignment and tyre tread depth.

Bringing Luxury Experiences to Brisbane

Here in Brisbane, the Breakfast Creek Wharf is another exemplary development by sister company’s LSH Properties and LSH Auto International, as it aims to contribute to the area’s rise into an increasingly sophisticated lifestyle hub.

Officially opened on 8th April 2019 and situated in Birmingham, England, Mercedes-Benz of Erdington is the largest dealership of LSH Auto UK dedicated to Mercedes-Benz approved used cars.

Breaking New Ground in the Industry

Located at Bromford Lane, Erdington, the “Used Car Centre of Excellence” presents a new and full-fledged offering for customers. Its showroom houses over 200 vehicles in its display, including 50 models in the showroom and 150 vehicles displayed outside.

Opening Celebration with an Exclusive F1 Experience

On 2nd May, a month after its official opening, an exclusive launch event was held at the dealership for customers, guests, and partners

The main highlight was a highly-anticipated session and Q&A with Formula 1 commentator David “Crofty” Croft, coupled with a display of a 1:1 replica of the Mercedes AMG Petronas F1 Team racing car, as driven by racing legend Lewis Hamilton, and an impressive display of Mercedes-Benz vintage cars.