Han Sung Motor Co. announced the official opening of Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” on 9 September, 2021.

Located at 840 Unju-ro, Gangnam-gu, Seoul, AMG Seoul is dedicated to Mercedes-AMG with a goal to provide visitors with first-hand experience of Mercedes-AMG’s “DNA” and priority services for AMG customers.

To reiterate the goal, a slogan was also announced by Han Sung Motor for AMG Seoul:

“F.E.E.L. the AMG Seoul”

The slogan also reflects a customer-centric philosophy :

F(First) – The First of its kind in Korea, and a Customer First emphasis.

E(Exclusive) – AMG-specialized services exclusively for AMG customers.

E(Experience) – A venue to experience first-hand the AMG DNA.

L(Leap) – Where Customer Service takes a leap to a whole new level.

Although open to all, registration and reservation is required for a visit to AMG Seoul – a first for a Mercedes-Benz showroom.

Visitors will be accompanied by a Germany trained “AMG Expert” to ensure they get the most out of the visit – from information and consultation to test driving. It’s a part of the high-level concierge service that customers can look forward to.

For AMG customers, the venue is an AMG paradise. Accessories, collectibles and special editions of AMG like the “AMG Seoul Edition” which is only available at AMG Seoul, as well as exclusive colours and options that are not yet available in the country will be offered. All AMG-related services, not to mention a dedicated AMG service team, in one exclusively designed venue.

For those who still need a little nudge, AMG Seoul is a sensory experience playground with the tire-shaped AMG Sound Counter that lets customer experience the sensation of being on a race track. There’s also the Racing Simulator for customers to experience and test their “dynamic” driving skills.

Finally, there’s the AMG One Display where you can customize your very own AMG model through Asia’s first cutting-edge touchscreen media display.

Find out more about Han Sung Motor Company.

Han Sung Motor has completed the relocation of its Head Office to Han Sung Motor Tower in Bangbae, Seoul.

Occupying four floors from the 7th to 10th, the new Head Office is designed to inspire productivity, collaboration and efficiency for both teams as well as individual staff members. Staff can take advantage of two special areas designed and zoned for “Focus” and for “Collaboration”.

The Focus zone is an enhanced workspace that offers natural light from a skylight high above. Individuals and smaller teams can get work done in this zone without the usual distraction of a closed office environment.

The Collaboration zone is located at the centre of each floor with a meeting room specially designed for impromptu discussions as well as brainstorming sessions. For those expecting an important call, a phone booth integrated into the design of the meeting room for privacy is an unusual but welcomed feature.
On the top floor are conference rooms, a cafeteria and a rooftop garden with specially designed nooks and corners for more impromptu discussions. An ideal setting for office events, it also serves as a breathing space and a refreshing retreat for staff.

The new Porsche Centre Saigon is officially introduced in Vietnam today, marking another milestone for one of the fastest growing markets in the Porsche Asia Pacific region.

Located in District 7 of Ho Chi Minh City, the dynamic commercial capital and economic hub of the country, the new facility marks the regional debut of “Destination Porsche,” a new corporate architecture being rolled out in Porsche Centres worldwide with the aim of creating cohesive gathering places for the Porsche community.

The new Porsche Centre Saigon also is the first building in the automotive industry in Vietnam to be awarded the LEED (Leadership in Energy and Environmental Design) Gold certification, demonstrating the brand’s commitment to powering a more sustainable future.

Driving the future of electric mobility in Vietnam, the new facility is well-equipped with high performance DC and AC-charging points for plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs).

The new centre is characterised by its customer-centric approach, with a modular space concept that is adaptable for new retail concepts. The focus on social spaces is evident in the lounge area where the Porsche community can convene in a welcoming environment.

Since launch in August 2019, Iridium Club, the LSH Auto innovative customer loyalty program, has been a hit with Mercedes-Benz owners across the three dealerships, with over 5000 customers joining the program by the end of the year.

Named after the very precious metal, Iridium Club is designed to help customers look after and enjoy their precious vehicles, is another way LSH Auto Australia stands out from all competitors and continually adds value to the total ownership experience.

Amongst the many benefits of Iridium Club membership are complimentary bi-annual seasonal vehicle health checks, discounts on vehicle accessories and merchandise, additional 12-month road-side assist, out-of-warranty service packages and discounts, excess reduction for crash repairs are undertaken at LSH auto facilities and east coast seaboard coverage through all three LSH Auto dealerships.

With such benefits on offer it is easy to see why increasing numbers of customers are motivated to join Iridium Club.

The Iridium Club will be a central part the LSH Auto Australia focus on building a loyal group of customers who enjoy significant benefits from LSH Auto.

In response to the government’s call, LSH Auto China partnered with the Beijing Youth Development Foundation to support the medical heroes who are fighting COVID-19 in the city. The initiative, entitled “Helping Medical Heroes – Care Packages for Caregivers”, was launched to deliver much needed food and supplies to frontline medical staff as well as their families in Beijing.

LSH Auto China team participating in the initiative

The situation in Beijing has gradually improved since March. People’s lives have been going back to normal and many businesses have reopened. However, we can’t declare victory over the outbreak yet, as many medical staff continue to work long hours to take care for patients.
Participating in the “Helping Medical Heroes” program is our small way to express our appreciation to the selfless medical heroes who continue to work in the front line. Since the beginning of March, LSH Auto China, the Beijing Youth Development Foundation and other supporters have donated weekly care packages containing a week’s supply of fresh fruit and vegetables. The program is funded through Beijing Youth Development Foundation’s channels. Every Saturday the parcels are delivered by professional couriers to the families of 1,401 frontline medical workers. The campaign will continue for a total of two months, until the end of April.

LSH Auto China responded to the initiative quickly through cooperation with Beijing LSH Charitable Foundation and voluntary donations by its staff, as the Helping Medical Heroes initiative is the perfect way to honour and support Beijing’s frontline medical professionals.

Ms. Qian Ronghui, Secretary General of the Beijing Youth Development Foundation, said: “We would like to thank LSH for its tremendous support in expressing our thanks to the medical staff in Beijing. We have worked alongside LSH for many years and appreciate this opportunity to deepen our efforts to promote community service. We also look forward to having more volunteers join these efforts. We believe standing together will enable us to weather the storm.”

In addition to helping support the medical community in Beijing, The LSH Auto China team has worked to ensure the safety and health of our employees in China since the outbreak. We have also followed government’s order to resume our business in a safe and orderly manner to fulfil our social responsibility.

LSH Auto Australia is continuing its successful partnership with the Chain Reaction Challenge Foundation in support of the 2020 fundraising rides.

Following support of the 2019 events, which raised over $3.2 million in aid of children’s charities, LSH Auto again provided the lead, support and logistic vehicles for the 2020 events.

The 2020 ride for riders from the state of Victoria took place in Tasmania over a week in early March and raised close to $1 million. With the onset of current travel restrictions due to COVID-19, the remaining rides for 2020 have been cancelled. However, the planning for the 2021 season of fundraising rides has already begun.

LSH Auto Australia Managing Director, John Good, presented the first support vehicle to Chain Reaction CEO John Ward at Mercedes-Benz Melbourne. “We take great pride in our continued support of the Chain Reaction Foundation. The outstanding work they do in engaging with business community has raised close to $30 million for children’s charities in the 12 years events have been run. Our ongoing contribution is part of ensuring that LSH Auto is a valuable member of the communities in which we operate. Obviously, it is a shame that the remaining rides for 2020 could not take place, but we are certain that the 2021 Chain Reaction fundraising rides, with our support, will mark a very strong return for the events.”

LSH Auto Australia’s online pre-owned vehicle platform is now live! Follow the link to browse our database of available pre-owned vehicles, book a test drive, or talk directly to our Australian team via online chat.  Search our stock to find your new-to-you wheels today: https://www.lshauto.com.au/stock

As one of the world’s leading premium automobile dealer groups, LSH Auto International has always strived to deliver innovative products and services. As esports has increased in popularity globally, our Korean operation, Han Sung Motor (한성자동차), is partnering with Gen.G, a leading multinational esports organisation, to deliver unique experiences for our customers and fans.

Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul.

Established in 2017, Gen.G is a leading global esports organisation – it was ranked the sixth most valuable esports company globally by Forbes in 2019.

“This partnership is truly meaningful since it is the first time that an esports industry player has partnered with an imported automobile dealer in Korea,” said Han Sung Motor CEO Dr. Ulf Ausprung.

“The relationship reflects the increasing youthfulness of the Han Sung Motor brand. We hope to continue this momentum by helping deliver the digitalised experience that is native to the next generation. Both companies see the potential for continued collaboration going forward,” Dr. Ausprung added.

With the COVID-19 pandemic largely contained in China, LSH Auto China outlets across the nation have been back at work since February. All employees in China are in their offices and at dealerships and service centres delivering high-quality customer service while complying with local government requirements and relevant policies. LSH Auto China’s employees returned to work enthusiastically to continue to put customers first, follow preventive guidelines to provide quality, meticulous, and conscientious service.

Dealer Outlets Take Measures to Provide Customers with Safe and Outstanding Service

Although the pandemic has been effectively contained, some clients may still be wary of going to public places. To ensure customers have access to product information from home, LSH Auto China’s frontline sales and marketing teams are utilising real-time communication tools and online platforms to showcase products and services. For example, the team now uses TikTok Live 360 to display vehicles and answer customer queries in real time, make clients feel like they are viewing the vehicles in person. They also deliver value-added services such as online booking and door-to-door vehicle delivery to ensure client needs are satisfied beyond expectations during this challenging period.

To ensure safety, LSH Auto China has strengthened disinfection and cleaning procedures at all of its showrooms and service centres. This includes taking the temperature of all customers and employees arriving at showrooms, requiring employees to wear masks at all times, ensuring safe distancing between people, and providing hand sanitiser. These measures combine to create a safe and healthy environment for customers and staff.

Safety Measures Help Employees Focus on Customer Service

LSH Auto China has always been committed to ensuring the health and safety of its employees. During this special time, employees at all outlets across China are working in shifts and are provided with masks and disinfectant wipes in accordance with government guidelines. The company also provides children’s masks for employees with families, ensuring that they can concentrate on their work knowing that their families are safe.

Responding to the Government’s Call and Giving Back to Communities

LSH Auto China considers community service part of its DNA and has remained actively involved in community service during this challenging time.

From February to April, LSH Auto China, the Beijing Youth Development Foundation, and the Beijing LSH Charitable Foundation worked together to deliver care packages to the families of frontline medical heroes in Beijing. LSH Auto China supported the initiative by donating care packages containing fresh fruits and vegetables to show their appreciation for the selfless work of medical staff who have helped to control the pandemic. The eight-week initiative, which has now come to an end, was praised by the local government and many sectors of society expressed their appreciation.

Some of LSH Auto’s outlets in Eastern China organised tree-planting events to add greenery to the landscape. In total, 60 children participated in the initiative.