As one of the world’s leading premium automobile dealer groups, LSH Auto International has always strived to deliver innovative products and services. As esports has increased in popularity globally, our Korean operation, Han Sung Motor (한성자동차), is partnering with Gen.G, a leading multinational esports organisation, to deliver unique experiences for our customers and fans.

Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul.

Established in 2017, Gen.G is a leading global esports organisation – it was ranked the sixth most valuable esports company globally by Forbes in 2019.

“This partnership is truly meaningful since it is the first time that an esports industry player has partnered with an imported automobile dealer in Korea,” said Han Sung Motor CEO Dr. Ulf Ausprung.

“The relationship reflects the increasing youthfulness of the Han Sung Motor brand. We hope to continue this momentum by helping deliver the digitalised experience that is native to the next generation. Both companies see the potential for continued collaboration going forward,” Dr. Ausprung added.

With the COVID-19 pandemic largely contained in China, LSH Auto China outlets across the nation have been back at work since February. All employees in China are in their offices and at dealerships and service centres delivering high-quality customer service while complying with local government requirements and relevant policies. LSH Auto China’s employees returned to work enthusiastically to continue to put customers first, follow preventive guidelines to provide quality, meticulous, and conscientious service.

Dealer Outlets Take Measures to Provide Customers with Safe and Outstanding Service

Although the pandemic has been effectively contained, some clients may still be wary of going to public places. To ensure customers have access to product information from home, LSH Auto China’s frontline sales and marketing teams are utilising real-time communication tools and online platforms to showcase products and services. For example, the team now uses TikTok Live 360 to display vehicles and answer customer queries in real time, make clients feel like they are viewing the vehicles in person. They also deliver value-added services such as online booking and door-to-door vehicle delivery to ensure client needs are satisfied beyond expectations during this challenging period.

To ensure safety, LSH Auto China has strengthened disinfection and cleaning procedures at all of its showrooms and service centres. This includes taking the temperature of all customers and employees arriving at showrooms, requiring employees to wear masks at all times, ensuring safe distancing between people, and providing hand sanitiser. These measures combine to create a safe and healthy environment for customers and staff.

Safety Measures Help Employees Focus on Customer Service

LSH Auto China has always been committed to ensuring the health and safety of its employees. During this special time, employees at all outlets across China are working in shifts and are provided with masks and disinfectant wipes in accordance with government guidelines. The company also provides children’s masks for employees with families, ensuring that they can concentrate on their work knowing that their families are safe.

Responding to the Government’s Call and Giving Back to Communities

LSH Auto China considers community service part of its DNA and has remained actively involved in community service during this challenging time.

From February to April, LSH Auto China, the Beijing Youth Development Foundation, and the Beijing LSH Charitable Foundation worked together to deliver care packages to the families of frontline medical heroes in Beijing. LSH Auto China supported the initiative by donating care packages containing fresh fruits and vegetables to show their appreciation for the selfless work of medical staff who have helped to control the pandemic. The eight-week initiative, which has now come to an end, was praised by the local government and many sectors of society expressed their appreciation.

Some of LSH Auto’s outlets in Eastern China organised tree-planting events to add greenery to the landscape. In total, 60 children participated in the initiative. 

Despite the unprecedented events of this year, our team at LSH Auto Australia has not forgotten about how the devastating bushfires in January have impacted local communities across Australia.

LSH Auto Australia has been continuing to take action in assisting affected communities with long-term recovery efforts by joining the BizRebuild program. Initiated by the Business Council of Australia, the program strives to help local businesses restore their operations back to normal, and ensure communities are able to rebuild local infrastructure and services.

LSH Auto Australia has closely supported the BizRebuild program by providing utility vehicles that can handle all terrains to deliver the equipment and supplies needed for recovery work in impacted communities. The first three Mercedes-Benz X-Class Utes (pickups) were delivered in mid-February and have remained hard at work in Southern New South Wales. These utes have travelled far and wide, facilitating the repair of infrastructure and businesses in a wide range of areas from the Canberra Region to Kangaroo Island.

BizRebuild has also been supporting farmers in Braidwood, located between Canberra and Bateman’s Bay, including surveying repaired power lines in the bushfire areas with the help of LSH Auto Australia’s vehicles. Recovery teams have likewise travelled by ferry to Kangaroo Island to assist in the re-establishment of businesses in bushfire-affected communities.

At LSH Auto, we firmly believe that it is our responsibility to support local communities in times of hardship. We will continue to partner with the Business Council of Australia and the BizRebuild program for as long as necessary to help and support community recovery.

LSH Auto UK‘s Mercedes-Benz of Manchester Central recently reopened as the Used Car Centre of Excellence. With more than 100 pre-owned Mercedes-Benz and smart vehicles on display, the Centre offers customers in the North West the full spectrum of approved used car services. Whether it’s no-pressure shopping or express servicing and state-of-the-art after-sales care, customer experience is our priority. LSH Auto is committed to the best customer service and finding the right car for you.

Right in the heart of Taipei’s business district, Capital Motors, Inc.’s brand new Dunnan showroom is now open! The showroom is the first in Taiwan Region to follow the newest Mercedes-Benz showroom design from Germany, incorporating the latest technology, environmental protection and user-centeredness concepts. Please visit our new state-of-the-art facility to experience our unparalleled customer service.

Our Mercedes-Benz team in Wernigerode, Germany is proud to be awarded the title of best 24-hour operation service in 2019. Stern Auto is here for you around the clock!

Porsche Studio Hsinchu, the 12th Porsche Studio globally, has arrived in the city of advanced technology. Hsinchu, well known for its science-based industrial park, which plays a key role in Taiwan’s development in cutting-edge semi-conduct industry, is the next spotlight city for Porsche. Porsche Taiwan’s new dealer partner, Prestige Motors will be bringing the Porsche charm through their first point-of-sales, the new Porsche Studio concept to Hsinchu. Porsche craftsmanship, aesthetics, German trendiness and urban lifestyle can now be easily experienced and embraced. 

Completed in August 2020, Porsche Studio Hsinchu is located in the prime area of Zhubei City and within walking distance of the Hsinchu High-speed Rail Station. 

Designed as a black cube, unlike any other Porsche Studios, the unique façade design, standalone building feature and boutique like retail space has a sense of mystery and avant-garde vibe.

Porsche Studio Hsinchu has a professional and dedicated team of Porsche Host, sales consultants, and aftersales services. From car appreciation to car purchases or even aftersales care, we sincerely invite any Porsche owners, fans and enthusiasts to come experience the exclusive charm of the Porsche cars and the brand itself.

Motability is the UK’s leading car scheme for disabled people which allows them to stay mobile without financial strain. As a partner of the scheme, LSH Auto UK offers program members a selection of leading vehicles from Mercedes-Benz Motability and smart.

As part of the Dream Gream Art Scholarship Programme, scholarships students collaborated online with Dream Gream ambassadors at Han Sung Motor (한성자동차) to design their dream cars. The completed “art cars” will be displayed at dealerships and service centres across Korea.