Porsche welcomes the new year with the opening of the new Porsche Studio Hanoi, furthering its expansion in Vietnam, one of the fastest growing markets for the brand in Southeast Asia. The Porsche Studio is the first for the country, and one of the first in the world to feature the brand’s newest design concept.

Located at Capital Place, a trendy mixed-use development in Vietnam’s metropolis, Porsche Studio Hanoi will offer a welcoming destination that cultivates connection among those who are driven by dreams just like Porsche. Visitors can experience the sports car brand in a contemporary, boutique-like atmosphere with a lifestyle focus. In addition to the cars on show, the new facility will serve as a dedicated space for art installations and exhibitions by local artists who reflect the company’s innovative spirit and commitment to sustainability. The studio will also be used as an event space.

Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.

With the Porsche Studio, Porsche presents its new concept for urban retail. The aim is to be, where customers are and to attract new target groups in city centers.