Mercedes-Benz Brisbane, a member of LSH Auto Australia, unveiled its plans to open its first boutique retail offering in mid-August 2018. Located in the heart of Brisbane’s golden triangle district at 300 Adelaide Street, the boutique will offer a series of automotive services to those living and working in the CBD. These include test drives booking of the latest Mercedes-Benz vehicles, service booking for their own car and merchandise purchasing.

The concept of the boutique is a demonstration of Mercedes-Benz Brisbane’s agile approach to retail and customer behaviour, creating a fusion of brand and lifestyle at its heart. According to Shane Parkins, Mercedes-Benz Brisbane Dealer Principal, bringing this unique concept to Brisbane provide a new touchpoint for existing clientele and create opportunity for the brand to reach a new customer base.

The showroom will be positioned alongside retail partner Motorwagen, a new café/restaurant that offers a contemporary dining experience with an emphasis on house-made dishes and best local produce.