On 23 March 2022 Porsche Taiwan welcomes the latest Porsche Centre in Hsinchu, the first Porsche Centre in Taiwan fully incorporated with the “Destination Porsche” concept. Hsinchu is considered the flagship city for Taiwan’s high tech industry. The city houses the headquarters of many top semiconductor manufacturers – some may also refer to it as the “Silicon Valley of Taiwan.” Opening a Porsche Centre in Taiwan’s tech powerhouse is indicative of Porsche confidence in the potential of Taiwan market, and a significant pledge to its commitment to innovation and technological advancements.

The “Destination Porsche” concept was developed based on the ever-changing customer preferences and needs. Porsche Taiwan collaborates with its dealer partner Prestige Motors and creates the newest Porsche Centre in Hsinchu. Not only is it the first facility in Taiwan, but also the third establishment in Asia that fully incorporates “Destination Porsche” concepts into its architecture. Designed with “community” in mind, the new Porsche Centre Hsinchu provides an enhanced customer experience via digitized and individualized communication, as well as an accentuated flexibility and the Porsche brand experience.