In April 2019, LSH Auto China is set to unveil its second AMG Brand Centre in Shanghai, the world's second largest AMG Brand Centre at the time of writing.

The official opening will take place just 4 months after LSH Auto China launched the world's largest AMG Brand Centre and the first-ever AMG Brand Centre in Chinese Mainland, located in Beijing.

A New Icon in Shanghai

The opening once again highlights LSH Auto's unwavering commitment to Chinese Mainland and the AMG brand, setting LSH Auto apart in luxury auto retail with a series of "firsts".

"Our vision for the new AMG Brand Centre is to create a bold and energising environment here in Shanghai, and deliver a customer-centric AMG retail experience with our long-term business partner LSH Auto. The AMG Brand Centre Shanghai is the 2nd AMG Brand Centre in Chinese Mainland, where we welcome customers and enthusiasts, employees and partners alike," said Mr. Thomas Erb, Head of AMG Greater China at Daimler AG.

Located at Hunan Road and in convenient proximity to the Shanghai Pudong International Airport, the AMG Brand Centre Shanghai presents a 3,288 sqm and two stories of full-service capabilities, ranging from sales to aftersales, parts and accessories. Developed together with its sister company Lei Shing Hong Properties, it embodies an architecture that is as futuristic, puristic, and dynamic as the AMG cars themselves.

All eyes in the UK auto sector are on LSH Auto UK, as the luxury auto retailer gears up for the launch of two landmark dealerships in Greater Manchester and Birmingham over the coming months.

On 2nd May, the LSH Auto Mercedes-Benz of Erdington will open its doors in Birmingham, exclusively serving used car customers as one of the largest dedicated used car dealerships of LSH Auto UK.

In July, the Mercedes-Benz of Stockport will be inaugurated in Manchester, as the brand-new flagship of LSH Auto UK as well as one of Europe’s largest Mercedes-Benz dealerships. It will also be the first dealership in the UK to introduce the futuristic Mercedes-Benz “MAR 2020” concept.

These openings represent significant milestones for LSH Auto UK, transforming the UK's luxury auto retail market with cutting-edge technology, stunning architecture and a new concept in customer service.

Committed to the Future

LSH Auto UK is committed to changing the landscape of premium auto retail – by creating spaces that are designed to be landmark destinations rather than traditional retail spaces; innovative spaces that offer a seamless journey as customers experience the Mercedes-Benz and LSH Auto brands under one unique roof.

Backed by significant investments, these projects also breathe new life to the local economies and communities, creating new jobs in Stockport and Erdington. Following the openings, LSH Auto UK will be supported by a local workforce of more than 850.

LSH Auto China – one of the leading luxury auto dealer groups and one of the largest Mercedes-Benz Cars dealer groups in China – takes the experience of high performance driving to a new height with the opening of the world’s largest AMG Brand Centre and the first independent and dedicated AMG dealership in Beijing.

World-class Experience of AMG

Unveiled just before Christmas in December 2018 and located close to the Beijing Capital International Airport, the LSH Auto China AMG Brand Centre Beijing is an impressive one-stop facility with 4,831 square meters of futuristic aesthetics – putting sales, aftersales, body & paint, parts and accessories under one roof.

With 2,300 square meters of showroom space, the new AMG mega-home offers fans and customers the most splendid experience of the entire AMG model range – including 17 latest AMG models.

Another 2,200 square meters of the AMG Brand Centre is dedicated to full-fledged aftersales facilities – including workbays, body & paint, pre-inspection bays, operated by fully AMG-trained and certified specialists, designed to provide first-class service at every stage.

Furthermore, in this AMG Brand Centre, AMG enthusiasts will be able to experience driving and racing games at the AMG Game Area, which features the interactive “AMG VR Motion Seats” and experiential tools.

Pursuit of Speed at the Race Track

Beyond aesthetic designs, AMG is also about the love of speed, sport and race. The dealership’s close proximity to the Goldenport Motor Park race track enables AMG owners and enthusiasts to participate in race-related events organised by LSH Auto.

Hyatt Regency Beijing Wangjing brings a new chic and stylish locale in the heart of the Wangjing with the signature branding as Shunpaich & The Music Bar. Resonating Hyatt’s philosophy, Shunpachi and The Music Bar make their debut and invite guests to take on a flavor-filled journey. Through the serenity created by the bamboo forest, Shunpachi and The Music Bar present you a sonnet of delicacy, where is a tranquil shelter from the city hustle.

Shunpachi resonates with traditional Izakaya culture, dedicated as a hub for the capital’s lifestyle socialite with exquisite Japanese Izakaya cuisine. Designed by Nao Taniyama & Associates with the concept of “MATSURI”, Shunpachi shaped this authentic concept into an enjoyable and exciting gastronomic experience. A sophisticated menu of authentic dishes, echoing seasonal offerings, is crafted by our Chef, Mr. Kenji Maeda, with his dedication and attention to even the tiniest details.

The Music Bar, hidden behind Shunpachi, transports you back to the 1960’s party scene, with twinkle lights, the cheerful laughters and the live music. The unique space of The Music Bar is designed as “Secret Hobby Room” inspired by night carnival which gives a pleasure of indulging in the secret playground.

To many in South Korea, “Dream Gream” (드림그림) – which in Korean means “Paint Dream” – is a unique cultural phenomenon. Marked by its active collaboration with the local community and participation in prestigious art fairs, what started out as an arts scholarship programme for young artists has achieved the rare feat of delivering large-scale social impact to the country.

Han Sung Motor Co., one of LSH Auto Holdings’s main businesses in South Korea as well as one of the largest premium auto and Mercedes-Benz dealer groups in the market, has a distinctive approach to CSR – using arts in giving back to society. “There are two reasons why we chose arts. First of all, we consider the design of our Mercedes-Benz vehicles as artworks. Secondly, we are fascinated with the potential and impact of arts for our common future,” said Han Sung Motor Co. CEO Dr. Ulf Ausprung. Paint Dream started in 2012 as an arts scholarship programme providing financial aid to highly artistic middle-school students from underprivileged backgrounds.

Soon entering its 8th year, Paint Dream has expanded to providing students with artist mentoring in fine art, digital art as well as installation art. It takes in as many as 40 students each year, and sees them through until they enter university. But Paint Dream doesn’t stop here. The vision is not purely to support the artistic and educational development of its students. More importantly, it aims to nurture the flourishing of the human being, giving them the tools, encouragement and environment to develop – and to become a responsible citizen that gives back to their community in turn. It is with this spirit that Paint Dream organises regular sessions whereby its students benefit from mentoring and co-creation opportunities with South Korea’s well-known professional artists.  Paint Dream also invites “Ambassadors”, who are experienced executives at Han Sung Motor Co., as well as university mentors, to work with the students on developing real-life social skills through workshops and mentorships.

In 2017, Paint Dream students became the first amateur artists to enter Asia’s prestigious Korea International Art Fair (KIAF), where Korean artists met the world in a common market for high-quality art pieces. This year in October, Paint Dream once again took part in the KIAF, exhibiting its students’ art works in the section named Han Sung Motor Paint Dream Art Exhibition. “The idea was to give Paint Dream students, who are upcoming artists in their own right, more exposure of their artworks, and a touch of real-world feedback,” Dr. Ausprung told The Korea Herald during the Fair in Seoul. “Society grows best when industry and culture grow in harmony. When we build a business, we build it for the decades to come. So being part of the social fabric of the local community is important. We are in a long-term collaboration for Paint Dream and South Korea.” More recently, Han Sung Motor Co. has revamped the Paint Dream website to share the vision behind the programme as well as to exhibit the art works co-created by Paint Dreamstudents and professional artists.

To stay up to date on the latest news on Paint Dream and art works by its students, visit www.dream-gream.co.kr. To stay up to date on initiatives by LSH Auto Holdings and its businesses, follow us on LinkedIn.