As one of the world’s leading premium automobile dealer groups, LSH Auto International has always strived to deliver innovative products and services. As esports has increased in popularity globally, our Korean operation, Han Sung Motor (한성자동차), is partnering with Gen.G, a leading multinational esports organisation, to deliver unique experiences for our customers and fans.

Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul.

Established in 2017, Gen.G is a leading global esports organisation – it was ranked the sixth most valuable esports company globally by Forbes in 2019.

“This partnership is truly meaningful since it is the first time that an esports industry player has partnered with an imported automobile dealer in Korea,” said Han Sung Motor CEO Dr. Ulf Ausprung.

“The relationship reflects the increasing youthfulness of the Han Sung Motor brand. We hope to continue this momentum by helping deliver the digitalised experience that is native to the next generation. Both companies see the potential for continued collaboration going forward,” Dr. Ausprung added.

LSH Auto Australia’s online pre-owned vehicle platform is now live! Follow the link to browse our database of available pre-owned vehicles, book a test drive, or talk directly to our Australian team via online chat.  Search our stock to find your new-to-you wheels today: https://www.lshauto.com.au/stock

LSH Auto Australia is continuing its successful partnership with the Chain Reaction Challenge Foundation in support of the 2020 fundraising rides.

Following support of the 2019 events, which raised over $3.2 million in aid of children’s charities, LSH Auto again provided the lead, support and logistic vehicles for the 2020 events.

The 2020 ride for riders from the state of Victoria took place in Tasmania over a week in early March and raised close to $1 million. With the onset of current travel restrictions due to COVID-19, the remaining rides for 2020 have been cancelled. However, the planning for the 2021 season of fundraising rides has already begun.

LSH Auto Australia Managing Director, John Good, presented the first support vehicle to Chain Reaction CEO John Ward at Mercedes-Benz Melbourne. “We take great pride in our continued support of the Chain Reaction Foundation. The outstanding work they do in engaging with business community has raised close to $30 million for children’s charities in the 12 years events have been run. Our ongoing contribution is part of ensuring that LSH Auto is a valuable member of the communities in which we operate. Obviously, it is a shame that the remaining rides for 2020 could not take place, but we are certain that the 2021 Chain Reaction fundraising rides, with our support, will mark a very strong return for the events.”

In response to the government’s call, LSH Auto China partnered with the Beijing Youth Development Foundation to support the medical heroes who are fighting COVID-19 in the city. The initiative, entitled “Helping Medical Heroes – Care Packages for Caregivers”, was launched to deliver much needed food and supplies to frontline medical staff as well as their families in Beijing.

LSH Auto China team participating in the initiative

The situation in Beijing has gradually improved since March. People’s lives have been going back to normal and many businesses have reopened. However, we can’t declare victory over the outbreak yet, as many medical staff continue to work long hours to take care for patients.
Participating in the “Helping Medical Heroes” program is our small way to express our appreciation to the selfless medical heroes who continue to work in the front line. Since the beginning of March, LSH Auto China, the Beijing Youth Development Foundation and other supporters have donated weekly care packages containing a week’s supply of fresh fruit and vegetables. The program is funded through Beijing Youth Development Foundation’s channels. Every Saturday the parcels are delivered by professional couriers to the families of 1,401 frontline medical workers. The campaign will continue for a total of two months, until the end of April.

LSH Auto China responded to the initiative quickly through cooperation with Beijing LSH Charitable Foundation and voluntary donations by its staff, as the Helping Medical Heroes initiative is the perfect way to honour and support Beijing’s frontline medical professionals.

Ms. Qian Ronghui, Secretary General of the Beijing Youth Development Foundation, said: “We would like to thank LSH for its tremendous support in expressing our thanks to the medical staff in Beijing. We have worked alongside LSH for many years and appreciate this opportunity to deepen our efforts to promote community service. We also look forward to having more volunteers join these efforts. We believe standing together will enable us to weather the storm.”

In addition to helping support the medical community in Beijing, The LSH Auto China team has worked to ensure the safety and health of our employees in China since the outbreak. We have also followed government’s order to resume our business in a safe and orderly manner to fulfil our social responsibility.

On 2nd February 2020, when LSH Machinery Group was informed of the urgent need for four diesel generators to power the operation of Leishenshan Hospital (a newly-built hospital for the coronavirus outbreak in Wuhan) by 6th February by China Construction Third Engineering Division, the team immediately started an emergency procedure. It convened relevant companies and departments towards the urgent needs of Wuhan area.

A project team was immediately assembled to cover all aspects such as allocating engines, testing and related logistics to ensure the generators be delivered in time. It could be guaranteed that products could arrive at Leishenshan Hospital within 24 hours.

By special efforts including overnight power tests and safety checks, the 24-hour availability promise could be kept in terms of the product. At the same time, Lei Shing Hong logistics made multiple coordination efforts to ensure the transportation approval procedures. Donated by Lei Shing Hong Machinery, the selected Perkins diesel generator units of PowerLink were successfully delivered to Leishenshan Hospital on 3rd February, in time providing stable power supply for the coming hospital operation start.

Lei Shing Hong Machinery Group also organized service teams to frontline providing free service and engineering support to all the excavators, graders and many other different types of machinery equipment working onsite day and night.

Within a short notice window of 24 hours, Lei Shing Hong Machinery Group rapidly integrated resources, mobilized all members and committed a quick response. Everyone in Lei Shing Hong Machinery did their best to support Wuhan as an effort to support people in need.