As one of the world’s leading premium automobile dealer groups, LSH Auto International has always strived to deliver innovative products and services. As esports has increased in popularity globally, our Korean operation, Han Sung Motor (한성자동차), is partnering with Gen.G, a leading multinational esports organisation, to deliver unique experiences for our customers and fans.

Han Sung Motor is proud to support Gen.G’s South Korean League of Legends team by providing Mercedes-Benz vehicles for the team’s domestic transportation, including New CLS and New GLE models. In addition, our Korea team will host League of Legends matches and other events at the Cheongdam showroom in Seoul.

Established in 2017, Gen.G is a leading global esports organisation – it was ranked the sixth most valuable esports company globally by Forbes in 2019.

“This partnership is truly meaningful since it is the first time that an esports industry player has partnered with an imported automobile dealer in Korea,” said Han Sung Motor CEO Dr. Ulf Ausprung.

“The relationship reflects the increasing youthfulness of the Han Sung Motor brand. We hope to continue this momentum by helping deliver the digitalised experience that is native to the next generation. Both companies see the potential for continued collaboration going forward,” Dr. Ausprung added.

LSH Auto Australia’s online pre-owned vehicle platform is now live! Follow the link to browse our database of available pre-owned vehicles, book a test drive, or talk directly to our Australian team via online chat.  Search our stock to find your new-to-you wheels today: https://www.lshauto.com.au/stock

LSH Auto Australia is continuing its successful partnership with the Chain Reaction Challenge Foundation in support of the 2020 fundraising rides.

Following support of the 2019 events, which raised over $3.2 million in aid of children’s charities, LSH Auto again provided the lead, support and logistic vehicles for the 2020 events.

The 2020 ride for riders from the state of Victoria took place in Tasmania over a week in early March and raised close to $1 million. With the onset of current travel restrictions due to COVID-19, the remaining rides for 2020 have been cancelled. However, the planning for the 2021 season of fundraising rides has already begun.

LSH Auto Australia Managing Director, John Good, presented the first support vehicle to Chain Reaction CEO John Ward at Mercedes-Benz Melbourne. “We take great pride in our continued support of the Chain Reaction Foundation. The outstanding work they do in engaging with business community has raised close to $30 million for children’s charities in the 12 years events have been run. Our ongoing contribution is part of ensuring that LSH Auto is a valuable member of the communities in which we operate. Obviously, it is a shame that the remaining rides for 2020 could not take place, but we are certain that the 2021 Chain Reaction fundraising rides, with our support, will mark a very strong return for the events.”

In response to the government’s call, LSH Auto China partnered with the Beijing Youth Development Foundation to support the medical heroes who are fighting COVID-19 in the city. The initiative, entitled “Helping Medical Heroes – Care Packages for Caregivers”, was launched to deliver much needed food and supplies to frontline medical staff as well as their families in Beijing.

LSH Auto China team participating in the initiative

The situation in Beijing has gradually improved since March. People’s lives have been going back to normal and many businesses have reopened. However, we can’t declare victory over the outbreak yet, as many medical staff continue to work long hours to take care for patients.
Participating in the “Helping Medical Heroes” program is our small way to express our appreciation to the selfless medical heroes who continue to work in the front line. Since the beginning of March, LSH Auto China, the Beijing Youth Development Foundation and other supporters have donated weekly care packages containing a week’s supply of fresh fruit and vegetables. The program is funded through Beijing Youth Development Foundation’s channels. Every Saturday the parcels are delivered by professional couriers to the families of 1,401 frontline medical workers. The campaign will continue for a total of two months, until the end of April.

LSH Auto China responded to the initiative quickly through cooperation with Beijing LSH Charitable Foundation and voluntary donations by its staff, as the Helping Medical Heroes initiative is the perfect way to honour and support Beijing’s frontline medical professionals.

Ms. Qian Ronghui, Secretary General of the Beijing Youth Development Foundation, said: “We would like to thank LSH for its tremendous support in expressing our thanks to the medical staff in Beijing. We have worked alongside LSH for many years and appreciate this opportunity to deepen our efforts to promote community service. We also look forward to having more volunteers join these efforts. We believe standing together will enable us to weather the storm.”

In addition to helping support the medical community in Beijing, The LSH Auto China team has worked to ensure the safety and health of our employees in China since the outbreak. We have also followed government’s order to resume our business in a safe and orderly manner to fulfil our social responsibility.

Since launch in August 2019, Iridium Club, the LSH Auto innovative customer loyalty program, has been a hit with Mercedes-Benz owners across the three dealerships, with over 5000 customers joining the program by the end of the year.

Named after the very precious metal, Iridium Club is designed to help customers look after and enjoy their precious vehicles, is another way LSH Auto Australia stands out from all competitors and continually adds value to the total ownership experience.

Amongst the many benefits of Iridium Club membership are complimentary bi-annual seasonal vehicle health checks, discounts on vehicle accessories and merchandise, additional 12-month road-side assist, out-of-warranty service packages and discounts, excess reduction for crash repairs are undertaken at LSH auto facilities and east coast seaboard coverage through all three LSH Auto dealerships.

With such benefits on offer it is easy to see why increasing numbers of customers are motivated to join Iridium Club.

The Iridium Club will be a central part the LSH Auto Australia focus on building a loyal group of customers who enjoy significant benefits from LSH Auto.