Mercedes-Benz’s official dealer Han Sung Motor held a media event to introduce the new Cheongdam Showroom. The Mercedes-Benz Cheongdam Showroom is the company’s first ever digital showroom that applies the new interior. The Cheongdam Showroom consists of a café, AMG Performance Centre and S-Class, Maybach specialised exhibition space and a delivery zone. Visiting customers will be able to look at the exhibited vehicles while enjoying drinks at the café and also be able to experience the Mercedes-Benz brand through the large screen consisting of 18 OLED screens. The interior design clearly distinguishes the vehicle exhibition space and customer area, consisting of a Car Display Zone with a black color scheme and stone carpet that conveys a feeling of sleekness and comfort. The 2nd floor is the AMG Performance Centre, where high-performance AMG models are exhibited. Similarly, the 3rd floor is a specialised area for Mercedes-Benz’s flagship models S-Class and Mercedes-Maybach. According to Han Sung Motor, customers will be able to experience direct and indirect identification of exterior and interior options without a real vehicle through the media wall.
The 2017 Annual Convention of the China Automobile Dealers Association (CADA) was held in the Suzhou International Expo Centre.
LSH Auto was awarded 2 major recognitions: the 2017 Most Influential Corporate Brand, and the Corporate Social Responsibility Award. LSH Auto also won 2017 China Automobile Industry Outstanding Professionals Award.
LSH Auto Australia Group welcomes Mercedes-Benz Melbourne to further foster our already strong relationship with Mercedes-Benz Australia and Daimler.
Mercedes-Benz Melbourne is the second largest Mercedes-Benz Dealership in Australia after our Mercedes-Benz Sydney Dealership, selling over 2,600 new vehicles annually. The Melbourne Dealership consists of four locations covering the central business district and Greater Melbourne, and includes an Airport Express satellite location close to the Melbourne Airport and a Vans Service Centre located in Port Melbourne. Together, these locations cover all aspects of automotive retailing and have the largest representation of Mercedes-Benz in the Greater Melbourne region.
On 18th April 2017, Shanghai Dong Hua Star, an innovative auto centre of LSH Auto, saw its grand opening on the east of the Huangpu River.
The new Dong Hua Star occupies an area of 76,496 square meters and presents the complete Mercedes-Benz’s range of products. Featuring unique designs, the centre is divided into different areas on multiple floor levels to display various categories of vehicles in separate designated areas. To improve in-store customer experience, the centre is equipped with “Digital Showroom“ and customer lounge designed with the Mercedes me concept.
LSH Auto Group acquired four dealerships with 15 outlets in the cities of Dresden, Leipzig, Magdeburg and Rostock in the Eastern Germany region. Combining with our existing dealership in Erfurt, this move has thus extended our auto presence in the country to a total of five dealerships with 18 outlets.
Germany represents the largest and most important sales market for passenger cars and commercial vehicles in Europe. With our dealerships offering premium sales and services of the Mercedes-Benz products which are suited to the market's requirements of fuel efficient and low emission vehicles, LSH is confident to further expand its customer base and deliver the best customer experience and exceed customer expectations.