In response to the government’s call, LSH Auto China partnered with the Beijing Youth Development Foundation to support the medical heroes who are fighting COVID-19 in the city. The initiative, entitled “Helping Medical Heroes – Care Packages for Caregivers”, was launched to deliver much needed food and supplies to frontline medical staff as well as their families in Beijing.
LSH Auto China team participating in the initiative
The situation in Beijing has gradually improved since March. People’s lives have been going back to normal and many businesses have reopened. However, we can’t declare victory over the outbreak yet, as many medical staff continue to work long hours to take care for patients.
Participating in the “Helping Medical Heroes” program is our small way to express our appreciation to the selfless medical heroes who continue to work in the front line. Since the beginning of March, LSH Auto China, the Beijing Youth Development Foundation and other supporters have donated weekly care packages containing a week’s supply of fresh fruit and vegetables. The program is funded through Beijing Youth Development Foundation’s channels. Every Saturday the parcels are delivered by professional couriers to the families of 1,401 frontline medical workers. The campaign will continue for a total of two months, until the end of April.
LSH Auto China responded to the initiative quickly through cooperation with Beijing LSH Charitable Foundation and voluntary donations by its staff, as the Helping Medical Heroes initiative is the perfect way to honour and support Beijing’s frontline medical professionals.
Ms. Qian Ronghui, Secretary General of the Beijing Youth Development Foundation, said: “We would like to thank LSH for its tremendous support in expressing our thanks to the medical staff in Beijing. We have worked alongside LSH for many years and appreciate this opportunity to deepen our efforts to promote community service. We also look forward to having more volunteers join these efforts. We believe standing together will enable us to weather the storm.”
In addition to helping support the medical community in Beijing, The LSH Auto China team has worked to ensure the safety and health of our employees in China since the outbreak. We have also followed government’s order to resume our business in a safe and orderly manner to fulfil our social responsibility.
Since launch in August 2019, Iridium Club, the LSH Auto innovative customer loyalty program, has been a hit with Mercedes-Benz owners across the three dealerships, with over 5000 customers joining the program by the end of the year.
Named after the very precious metal, Iridium Club is designed to help customers look after and enjoy their precious vehicles, is another way LSH Auto Australia stands out from all competitors and continually adds value to the total ownership experience.
Amongst the many benefits of Iridium Club membership are complimentary bi-annual seasonal vehicle health checks, discounts on vehicle accessories and merchandise, additional 12-month road-side assist, out-of-warranty service packages and discounts, excess reduction for crash repairs are undertaken at LSH auto facilities and east coast seaboard coverage through all three LSH Auto dealerships.
With such benefits on offer it is easy to see why increasing numbers of customers are motivated to join Iridium Club.
The Iridium Club will be a central part the LSH Auto Australia focus on building a loyal group of customers who enjoy significant benefits from LSH Auto.
The aftersales team at LSH Auto China recently participated in the “2019 Mercedes-Benz AG TechMasters China National Final Competition”, organised by Beijing Mercedes-Benz Sales Service.
Continuing its track record, the team won several major awards, including:
• Three LSH Auto (China) teams won the first, second, and third places for the “Best Team Awards”
• Four LSH Auto (China) colleagues won the “Best Individual Awards”
The Competition is designed to test the practical know-hows and technical expertise of participants, as well as their ability to work as a team throughout the entire process from the initial arrival of a customer's vehicle, pre-inspection, repair stages, to vehicle handover and delivery.
Customer service is a combination of art and science, requiring an accumulation of skills, training, and passion. As we continue striving to deliver excellence in customer service, we are very proud of everyone at LSH Auto China who took part in the competition.
Recently, LSH Auto Australia was delighted to announce that it would be partnering with the Starlight Children's Foundation in its charity works for 2019. As a member of Lei Shing Hong Group, philanthropy and giving back to communities where it operates is core to its group DNA.
Supporting Children's Charities
In March 2019, LSH Auto Australia became the first automotive partner for Starlight, kicking off the official relationship during a gala event with an announcement of support and a special donation.
LSH Auto only entered Australia in June 2015 and has since been supporting charity works in Melbourne, Sydney and Brisbane. Its newly-announced partner, the Starlight Children’s Foundation, is recognised as a leader in supporting children and teens with major illnesses.
Created to brighten the lives of such children, teens, and their families, Starlight helps seriously ill children and teens re-discover the joys of childhood by providing much-needed treats and entertainment during their difficult days in hospital and when enduring treatment.
Starlight is also proud to be a local Australian organisation and, as such, a perfect partner for LSH Auto's philanthropic works in Australia. The latest partnership further complements its long-term children-focused CSR activities in Australia, such as its commitments to Act For Kids (providing counselling to neglected children).
No Easy Ride
Leveraging its resources as a dealer group and aiming to contribute in more creative and meaningful ways, LSH Auto Australia has also announced its support for the Chain Reaction series of fundraising bike rides, as the “Official Vehicle Partner”.
Chain Reaction is the “Ultimate Corporate Bike Challenge”, which raises money for sick children by challenging senior executives with a passion for cycling and philanthropy. The average rider raises over A$22,000 in sponsorship and donations.
Peloton Support Across Australia
LSH Auto Australia is delighted to be providing six vehicles to the 2019 Chain Reaction Challenge Foundation series of long-distance fundraising rides. The series kicked off in March 2019, with the ride starting from Sydney to Melbourne. Further rides from Canberra to Melbourne and Melbourne to Sydney also benefited from LSH Auto's peloton support. The series of events culminates in October with the Women's 300, on one of Australia's most beautiful cycling routes for 300 km along the Sunshine Coast.
Vehicles supplied by LSH Auto Australia’s operations in Mercedes-Benz Melbourne, Mercedes-Benz Sydney and Mercedes-Benz Brisbane will be leading and accompanying the cycling peloton, providing medical and logistics support all the way.
The Starlight Children’s Foundation will be one of the charities benefitting from Chain Reaction in 2019, which aims to raise more than A$3,500,000 for its beneficiaries this year.
LSH Auto Australia Managing Director, John Good, welcomed the partnership: “Chain Reaction’s support for children and young people, at times of great stress, is totally in keeping with our aim to be a contributing member of our communities. We are proud to be supporting the efforts of all riders.”
To stay tuned to our latest news and developments, follow LSH Auto International on LinkedIn or visit www.lshauto.com. To stay informed on Australia-specific activities, follow LSH Auto Australia on LinkedIn and Facebook, or visit www.lshauto.com.au.
It is often said that through charity or generosity of self, we create a deeper sense of community with each other.
Aiming to fulfill its role as a corporate citizen, LSH Auto UK Limited is committed to assisting various charities in the communities in which it operates. LSH Auto believes that those of who are in a position to help, should do so, regardless of how big or small the contribution may be.
So far in 2019, the company has identified and partnered with a number of organizations that assist in bettering the lives of the most vulnerable members of society.
Comic Relief at Mercedes-Benz of Whitefield
Mercedes-Benz of Whitefield was one of the businesses in the UK that participated in the annual #RedNoseDay initiative, hosted by Comic Relief in March 2019. The team donned the customary Red Noses and had fun activities at the dealership, such as an on-site make-up artist and photo shoots with celebrity cut-outs. There was a great amount of support from customers and partners, who generously donated via the Facebook page or at the dealership.
Francis House can count on Mercedes-Benz of Manchester Central
The Accountants Team at Mercedes-Benz of Manchester Central raised funds for local children’s hospice, Francis House in April 2019. Francis House provides respite care, homecare, sibling support, end of life care, as well as emotional and bereavement support to sick children and young people as well as their families.