Recently, LSH Auto Australia was delighted to announce that it would be partnering with the Starlight Children's Foundation in its charity works for 2019. As a member of Lei Shing Hong Group, philanthropy and giving back to communities where it operates is core to its group DNA.
Supporting Children's Charities
In March 2019, LSH Auto Australia became the first automotive partner for Starlight, kicking off the official relationship during a gala event with an announcement of support and a special donation.
LSH Auto only entered Australia in June 2015 and has since been supporting charity works in Melbourne, Sydney and Brisbane. Its newly-announced partner, the Starlight Children’s Foundation, is recognised as a leader in supporting children and teens with major illnesses.
Created to brighten the lives of such children, teens, and their families, Starlight helps seriously ill children and teens re-discover the joys of childhood by providing much-needed treats and entertainment during their difficult days in hospital and when enduring treatment.
Starlight is also proud to be a local Australian organisation and, as such, a perfect partner for LSH Auto's philanthropic works in Australia. The latest partnership further complements its long-term children-focused CSR activities in Australia, such as its commitments to Act For Kids (providing counselling to neglected children).
No Easy Ride
Leveraging its resources as a dealer group and aiming to contribute in more creative and meaningful ways, LSH Auto Australia has also announced its support for the Chain Reaction series of fundraising bike rides, as the “Official Vehicle Partner”.
Chain Reaction is the “Ultimate Corporate Bike Challenge”, which raises money for sick children by challenging senior executives with a passion for cycling and philanthropy. The average rider raises over A$22,000 in sponsorship and donations.
Peloton Support Across Australia
LSH Auto Australia is delighted to be providing six vehicles to the 2019 Chain Reaction Challenge Foundation series of long-distance fundraising rides. The series kicked off in March 2019, with the ride starting from Sydney to Melbourne. Further rides from Canberra to Melbourne and Melbourne to Sydney also benefited from LSH Auto's peloton support. The series of events culminates in October with the Women's 300, on one of Australia's most beautiful cycling routes for 300 km along the Sunshine Coast.
Vehicles supplied by LSH Auto Australia’s operations in Mercedes-Benz Melbourne, Mercedes-Benz Sydney and Mercedes-Benz Brisbane will be leading and accompanying the cycling peloton, providing medical and logistics support all the way.
The Starlight Children’s Foundation will be one of the charities benefitting from Chain Reaction in 2019, which aims to raise more than A$3,500,000 for its beneficiaries this year.
LSH Auto Australia Managing Director, John Good, welcomed the partnership: “Chain Reaction’s support for children and young people, at times of great stress, is totally in keeping with our aim to be a contributing member of our communities. We are proud to be supporting the efforts of all riders.”
To stay tuned to our latest news and developments, follow LSH Auto International on LinkedIn or visit www.lshauto.com. To stay informed on Australia-specific activities, follow LSH Auto Australia on LinkedIn and Facebook, or visit www.lshauto.com.au.
It is often said that through charity or generosity of self, we create a deeper sense of community with each other.
Aiming to fulfill its role as a corporate citizen, LSH Auto UK Limited is committed to assisting various charities in the communities in which it operates. LSH Auto believes that those of who are in a position to help, should do so, regardless of how big or small the contribution may be.
So far in 2019, the company has identified and partnered with a number of organizations that assist in bettering the lives of the most vulnerable members of society.
Comic Relief at Mercedes-Benz of Whitefield
Mercedes-Benz of Whitefield was one of the businesses in the UK that participated in the annual #RedNoseDay initiative, hosted by Comic Relief in March 2019. The team donned the customary Red Noses and had fun activities at the dealership, such as an on-site make-up artist and photo shoots with celebrity cut-outs. There was a great amount of support from customers and partners, who generously donated via the Facebook page or at the dealership.
Francis House can count on Mercedes-Benz of Manchester Central
The Accountants Team at Mercedes-Benz of Manchester Central raised funds for local children’s hospice, Francis House in April 2019. Francis House provides respite care, homecare, sibling support, end of life care, as well as emotional and bereavement support to sick children and young people as well as their families.
In the UK, another countdown is on. In July, LSH Auto UK is scheduled to open its latest state-of-the-art flagship at Brighton Road, Stockport, Greater Manchester.
Not content with resting on its laurels as one of the leading premium auto dealer groups, LSH Auto UK is in the final stage of unveiling its Mercedes-Benz of Stockport, which will be one of Europe's biggest Mercedes-Benz dealerships.
Stockport Gets Ready
Just around 18 months ago, LSH Auto announced its plans for the development, bringing a £60m investment to a land area of 42,310 sqm. In October 2017, when applying for planning permission to build this facility, it committed to regenerating the industrial site that previously had been neglected for years, and transforming this gateway to Stockport into a prominent landmark.
The development is now starting to breathe new life into the area. Mercedes-Benz of Stockport consists of two main buildings: the Mercedes-Benz Autohaus (a.k.a. Showroom) and the Mercedes-Benz Body & Paint Centre. Since 1 April 2019, the 17,166 sqm, three-storey Body & Paint Centre is already fully operational, providing body & paint, used car preparation, storage and related services, as well as 30 workshop bays. An initial 55 jobs have been created.
As for the main Mercedes-Benz Autohaus, 13,492 sqm, finishing touches are currently being applied to the three-storey facility. Scheduled for completion and official opening in July 2019, the Autohaus will be able to showcase 140 vehicles, including brand-new Mercedes-Benz cars as well as approved used cars.
Officially opened on 8th April 2019 and situated in Birmingham, England, Mercedes-Benz of Erdington is the largest dealership of LSH Auto UK dedicated to Mercedes-Benz approved used cars.
Breaking New Ground in the Industry
Located at Bromford Lane, Erdington, the “Used Car Centre of Excellence” presents a new and full-fledged offering for customers. Its showroom houses over 200 vehicles in its display, including 50 models in the showroom and 150 vehicles displayed outside.
Opening Celebration with an Exclusive F1 Experience
On 2nd May, a month after its official opening, an exclusive launch event was held at the dealership for customers, guests, and partners
The main highlight was a highly-anticipated session and Q&A with Formula 1 commentator David “Crofty” Croft, coupled with a display of a 1:1 replica of the Mercedes AMG Petronas F1 Team racing car, as driven by racing legend Lewis Hamilton, and an impressive display of Mercedes-Benz vintage cars.
Down Under in Australia, Lei Shing Hong Group, the ultimate parent of LSH Auto International, is about to unveil a new landmark and its first-ever luxury retail development. Located in upscale Brisbane, the Breakfast Creek Wharf is a five-storey, 22,473 sqm luxury lifestyle precinct that stands over an entire river front.
Carrying a distinctive six-metre high “three-pointed star” that lights up the local skyline at night, it is also home to the latest upcoming LSH Auto Australia dealership. Upon its official opening, the new four-storey Mercedes-Benz Brisbane will be the largest Mercedes-Benz dealership in the Southern Hemisphere.
Largest Mercedes-Benz Dealership in Southern Hemisphere
Commencing operations in July 2019, Mercedes-Benz Brisbane will have a full floor dedicated to new car showrooms, a unique LSH gallery displaying classic Mercedes-Benz models, an AMG Performance Centre, an S-Class Lounge with concierge service, digital car customisation screen, and more than 40 service bays.
Amongst the range of new customer experience and vehicle service technology included will be new “MAHA” vehicle test lanes that measure steering, brake and suspension performance, as well as wheel alignment and tyre tread depth.
Bringing Luxury Experiences to Brisbane
Here in Brisbane, the Breakfast Creek Wharf is another exemplary development by sister company’s LSH Properties and LSH Auto International, as it aims to contribute to the area's rise into an increasingly sophisticated lifestyle hub.