News
LSH Auto Australia recognized as 2021 Mercedes-Benz Australia/Pacific Retailer of the Year 2022-04-20 automobile

Recognition of good, honest hard work is always the icing on the cake.

We are pleased and proud to announce that the team from LSH Auto Australia have been recognized as the proud recipient of the following 2021 Mercedes-Benz Australia/Pacific Retailer of the Year & Circle of Excellence Awards:

Mercedes-Benz Melbourne – Mercedes-Benz Cars – Circle of Excellence Achiever – 3rd year running
Mercedes-Benz Melbourne – Mercedes-Benz Vans Retailer of the Year – Metro – 5th year running
Mercedes-Benz Brisbane – Mercedes-Benz Financial Retailer of the Year – Cars
Mercedes-Benz Brisbane – Mercedes-Benz Financial Retailer of the Year – Vans
Mercedes-Benz Brisbane – Mercedes-Benz Vans Retailer of the Year – Metro – runner up

These awards are given in recognition of dedication and excellence and are a testament to the hard work and commitment of the LSH Auto Australia dealerships.
To all team members, thank you and congratulations for your relentless efforts and dedication over the past year.
And to all their loyal customers and business partners, our thanks for your continuous trust and support to LSH Auto Australia.

Hsinchu Taiwan Welcomes the Latest “Porsche Destination CI” Porsche Centre 2022-03-23 automobile

On 23 March 2022 Porsche Taiwan welcomes the latest Porsche Centre in Hsinchu, the first Porsche Centre in Taiwan fully incorporated with the “Destination Porsche” concept. Hsinchu is considered the flagship city for Taiwan’s high tech industry. The city houses the headquarters of many top semiconductor manufacturers - some may also refer to it as the “Silicon Valley of Taiwan.” Opening a Porsche Centre in Taiwan’s tech powerhouse is indicative of Porsche confidence in the potential of Taiwan market, and a significant pledge to its commitment to innovation and technological advancements.

The “Destination Porsche” concept was developed based on the ever-changing customer preferences and needs. Porsche Taiwan collaborates with its dealer partner Prestige Motors and creates the newest Porsche Centre in Hsinchu. Not only is it the first facility in Taiwan, but also the third establishment in Asia that fully incorporates “Destination Porsche” concepts into its architecture. Designed with “community” in mind, the new Porsche Centre Hsinchu provides an enhanced customer experience via digitized and individualized communication, as well as an accentuated flexibility and the Porsche brand experience.

A new Head Office for Han Sung Motor in Bangbae 2021-12-02 automobile

Han Sung Motor has completed the relocation of its Head Office to Han Sung Motor Tower in Bangbae, Seoul.


Occupying four floors from the 7th to 10th, the new Head Office is designed to inspire productivity, collaboration and efficiency for both teams as well as individual staff members. Staff can take advantage of two special areas designed and zoned for “Focus” and for “Collaboration”.


The Focus zone is an enhanced workspace that offers natural light from a skylight high above. Individuals and smaller teams can get work done in this zone without the usual distraction of a closed office environment.


The Collaboration zone is located at the centre of each floor with a meeting room specially designed for impromptu discussions as well as brainstorming sessions. For those expecting an important call, a phone booth integrated into the design of the meeting room for privacy is an unusual but welcomed feature.
On the top floor are conference rooms, a cafeteria and a rooftop garden with specially designed nooks and corners for more impromptu discussions. An ideal setting for office events, it also serves as a breathing space and a refreshing retreat for staff.

Korea’s first Mercedes-AMG Brand Center officially opens 2021-10-05 automobile

Han Sung Motor Co. announced the official opening of Korea’s first Mercedes-AMG Brand Center, “AMG Seoul” on 9 September, 2021.

Located at 840 Unju-ro, Gangnam-gu, Seoul, AMG Seoul is dedicated to Mercedes-AMG with a goal to provide visitors with first-hand experience of Mercedes-AMG’s “DNA” and priority services for AMG customers.

To reiterate the goal, a slogan was also announced by Han Sung Motor for AMG Seoul:

“F.E.E.L. the AMG Seoul”

The slogan also reflects a customer-centric philosophy :

F(First) – The First of its kind in Korea, and a Customer First emphasis.

E(Exclusive) – AMG-specialized services exclusively for AMG customers.

E(Experience) – A venue to experience first-hand the AMG DNA.

L(Leap) – Where Customer Service takes a leap to a whole new level.

Although open to all, registration and reservation is required for a visit to AMG Seoul – a first for a Mercedes-Benz showroom.

Visitors will be accompanied by a Germany trained “AMG Expert” to ensure they get the most out of the visit – from information and consultation to test driving. It’s a part of the high-level concierge service that customers can look forward to.

For AMG customers, the venue is an AMG paradise. Accessories, collectibles and special editions of AMG like the “AMG Seoul Edition” which is only available at AMG Seoul, as well as exclusive colours and options that are not yet available in the country will be offered. All AMG-related services, not to mention a dedicated AMG service team, in one exclusively designed venue.

For those who still need a little nudge, AMG Seoul is a sensory experience playground with the tire-shaped AMG Sound Counter that lets customer experience the sensation of being on a race track. There’s also the Racing Simulator for customers to experience and test their “dynamic” driving skills.

Finally, there’s the AMG One Display where you can customize your very own AMG model through Asia’s first cutting-edge touchscreen media display.

Find out more about Han Sung Motor Company.

LSH Auto China ranks among top 3 of the 2021 top 100 auto dealer groups in China by the China Automobile Dealers Association 2021-06-08 automobile

On May 28, 2021, China Automobile Dealers Association (CADA) released the results of the 2021 Top 100 Auto Dealer Groups in China at the 2021 China Auto Dealers Conference held in Wenzhou.

An industry tradition for 12 years, the Top 100 ranking event has become a benchmark for major achievements as well as significant improvements made by auto dealer groups over the years.

With a total revenue of 95.121 billion yuan, Lei Shing Hong Auto (LSH Auto) made it to the No. 3 rank this year and has successfully held its position in the Top 5 for 12 consecutive years.

Also announced at the conference was the report on the contributions and public service efforts of the auto industry. The association presented a special and comprehensive report on the efforts made by LSH Auto China.

Mr. CK Wong, CEO of LSH Auto China was also invited to share the outstanding contributions made by the company such as lending financial support to the development and education of youth and providing care support for sick children as well as disadvantaged teenagers.

CADA’s Top 100 Auto Dealer Groups in China is the most trusted and influential benchmark in the world’s largest automobile industry – focusing on auto distributors’ profitability, growth, and stability and based on comprehensive indicators such as revenue of main business and the number of vehicles sold.

Our congratulations to everyone in LSH Auto China for their relentless efforts and contributions despite the many challenges such as the Covid-19 pandemic and a continuously and rapidly evolving market – and for the recognition that they so deserved.

Find out more about LSH Auto China.