We are pleased to share the outstanding results of Vietnam Star Automobile at the Mercedes-Benz Star Award 2025, the prestigious annual event held last week 10th April 2025 by Mercedes-Benz Vietnam to honor the most exceptional individuals and teams from authorized Mercedes-Benz dealerships across the country.

This year, Vietnam Star proudly received several key awards, recognizing the relentless efforts, professionalism, and excellence demonstrated by our people and branches throughout 2024.

Lamborghini Seoul (SQDA) Dominates APAC with No.1 Sales, No.2 After-Sales, and No.3 Overall Performance in 2024.

The Lamborghini Dealer Annual Meeting is Lamborghini’s most significant global dealer gathering, bringing together CEOs, GMs, and investors from around the world. This exclusive event serves as a platform to align on Lamborghini’s long-term vision, market strategies, and product roadmaps. It also recognizes the top-performing dealerships worldwide through the Lamborghini Hero Awards, celebrating excellence across sales, after-sales, and overall business performance.

At this year’s event held in Milano, Italy from March 25 to 27, 2025, Lamborghini Seoul (SQDA Motors) delivered an exceptional performance, securing:
– No.1 in APAC Sales Performance
– No.2 in APAC After-Sales Service Performance
– No.3 in APAC Overall Performance

This achievement is particularly significant given that APAC has the largest number of Lamborghini dealerships among the 186 global dealers. Despite the intense competition within the region, SQDA Motors secured top rankings, making this recognition a true testament to its market leadership and operational excellence. Additionally, Korea’s number of Delivery To Customers (DTC) in 2024 ranked 7th globally in sales, surpassing Lamborghini’s home market, Italy. SQDA Motors has consistently maintained strong sales figures, demonstrating its market influence and ability to engage high-value customers effectively. The Korean market has shown consistent growth, proving its significance in Lamborghini’s global strategy.

Moving forward, SQDA Motors remains committed to driving innovation, enhancing customer experiences, and maintaining its leadership in the competitive luxury supercar industry.

Taiwan in autumn is breathtaking – especially when you’re on a road trip that puts you in the driver’s seat of the latest Mercedes-AMG performance model.

Almost 100 AMG owners and VIP guests took part in the autumn road trip organised by Capital Motors.

The route, carefully planned and set against a dynamic backdrop of mountains and forests, allowed participants to truly experience and appreciate the various Mercedes-AMG models.

The destination was the Hotel Indigo Alishan, Taiwan’s top sustainable mountain retreat. There participants gathered for various programs designed for creative and cultural experiences, and also enjoyed a rare treat at a famed indigenous restaurant.

Capital Motors sets a high benchmark for brand and ownership experience for its customers.

They won a scholarship trip to the UK but the real prize is in the cross-border experience, sharing and learning.

Apprentices Adriano Minna of Mercedes-Benz Sydney, Louis Wade of Mercedes-Benz Melbourne, and Ray Sorrell of Mercedes-Benz Brisbane have recently concluded their scholarship stint in the UK.

As part of LSH Auto Australia’s apprenticeship scholarship program, the trio visited our LSH Auto dealerships in Birmingham and our state-of-the-art Stockport facility — one of the largest Mercedes-Benz facilities in Europe.

Their journey offered valuable insights into diverse operational environments, workplace training, and skills development.

A highlight was the chance to engage with local automotive schools and sharing their passion and journey.

The collaboration between our LSH Auto UK Limited team and WPC Group is inspiring and is another progressive step towards investing in nurturing new talents for the road ahead.

STERNAUTO recently celebrated the official opening of its new BYD Showroom in the heart of Berlin.

Located on one of the most distinguished avenues in Berlin, Kurfürstendamm or better known as Ku’Damm, the new BYD Showroom spans over 700m2 in the Westlight building.

Our congratulations to STERNAUTO and BYD Europe on the opening of this fantastic showroom where the innovative design and technology of electromobility can be truly enjoyed and experienced.

New year, renewed commitment.

LSH Auto Australia has announced its renewed support of Chain Reaction Challenge Foundation’s charity fundraising rides for 2025.

As part of that support, it will be sponsoring the Black Spirit of Chain Jersey, prized for embodying the spirit of the foundation – community, giving, and camaraderie, and awarded to riders on the 7-day rides.

LSH Auto Australia will be championing the LSH Auto Black Jersey across all three states and supporting the riders as they push themselves to make a difference for the community.

The Chain Reaction Challenge has raised more than $43 million for children’s charities, since its first ride in 2007 and LSH Auto Australia is proud to be a long standing supporter of the foundation, and is looking forward to seeing incredible individuals with.

A new year, a new showroom.

Kicking off the year with a new BYD dealership, LSH Auto UK announced the official opening of BYD Bury in the Metropolitan Borough of Bury, Greater Manchester.

The new showroom is situated right in the heart of the Mill Gate Shopping Centre, a premier shopping centre between the large Bury general market and the Bury Transport Interchange.

The opening of BYD Bury marks another milestone in LSH Auto UK’s partnership with BYD in the UK – having already established BYD Macclesfield, BYD Tamworth, BYD Stockport and BYD West London – since April 2023.

Mercedes-Benz Vans of Stockport offers another form of support which they carry out on a regular basis.

Recently, it was in the form of a donation to support the Kits by County initiative, organised by Stockport Country Community Trust, to distribute free PE kits to primary schools in Stockport.

The project aims to help children become more active and engaged in sports by alleviating the financial burden of PE kits for families with limited disposable income.

The first PE kits were delivered by Stockport County FC players using two Mercedes-Benz eVito vans which were supplied by Mercedes-Benz Vans of Stockport to support the charity’s projects and programs across the county.

We are grateful to LSH Auto UK and its teams, management and staff for consistently thinking of ways to support the community and lend a helping hand.

Mercedes-Benz has been one of the main sponsors of German food banks for 25 years, having delivered over 1,250 vans for the cause during this time.

Early this year, STERNAUTO upheld that tradition with the delivery of a brand new Mercedes-Benz Sprinter to Tafel Leipzig, a privately operated food bank that does not receive public funding.

As versatile, efficient and reliable vehicles are essential to the food bank in ensuring quality and freshness of food during collection and delivery, the Sprinter is an ideal addition to the Tafel Leipzig’s fleet.

STERNAUTO is proud to be a local sponsor of this amazing humanity aid organisation.