At the Viavention HR conference, STERNAUTO won the caHRward 2025 for outstanding recruitment, standing out among 25 German entries. The winning project, “Apprentices’ Social Media Challenge,” was presented in a live pitch.

The jury praised the innovative approach of actively involving young employees and giving them a genuine voice in employer branding. In three phases, trainee teams at the main sites develop their own creative content ideas and share them via the official Instagram channel.