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10 years of STERNAUTO – A decade of growth, success and team spirit

Celebrating its tenth anniversary since launching on 1 July 2016, STERNAUTO has grown into one of Germany’s most successful automotive retail groups. The journey began with the merger of long-established businesses, including Russ & Janot in 2015 and Autohaus Sternagel in 2018. A major milestone followed in 2025 with the merger into today’s STERNAUTO GmbH, which streamlined administration and enhanced cross-regional collaboration.

Today, the group operates 22 centers across eastern Germany. Combining decades of expertise, STERNAUTO offers a versatile brand portfolio tailored to daily life, trades, and travel. Alongside Mercedes-Benz, the lineup features innovative brands like smart, BYD, INEOS Grenadier, Fuso, HYMER, and Sunlight. Backed by strong local teams, the company looks forward to the next decade of modern mobility.