In collaboration with IWC Schaffhausen, LSH Auto Australia delivers exclusive experiences for both our Mercedes-Benz customers and IWC clients, seamlessly blending luxury, performance and lifestyle.

Through this partnership, prospects from LSH Auto Australia retailers and IWC customers are invited to a series of curated events hosted across LSH Auto Australia locations. These include AMG Drive Days, Formula 1 simulator experiences and premium hospitality. Each event is thoughtfully designed to create an immersive, high-quality experience that brings together the precision and performance of Mercedes-AMG vehicles with the timeless craftsmanship of IWC timepieces.

As a long-term Iridium Club partner, IWC also offers exclusive privileges to loyal Mercedes-Benz owners, including access to unique experiences such as Formula 1 movie premieres and IWC watchmaking classes.

This collaboration reflects a shared commitment to delivering exceptional, customer-centric experiences that go beyond traditional ownership, creating meaningful and memorable connections with our customers.

Huge congratulations to Terry Moores and the LSH Stockport Accident Repair Team on their incredible win at the National Bodyshop ABP Awards — taking home the 2025 National Manufacturer Approved Repairer of the Year! A truly well-deserved recognition of your dedication, excellence, and industry-leading standards. What an achievement!

We are pleased to share the outstanding results of Vietnam Star Automobile at the Mercedes-Benz Star Award 2025, the prestigious annual event held last week 10th April 2025 by Mercedes-Benz Vietnam to honor the most exceptional individuals and teams from authorized Mercedes-Benz dealerships across the country.

This year, Vietnam Star proudly received several key awards, recognizing the relentless efforts, professionalism, and excellence demonstrated by our people and branches throughout 2024.

At the Viavention HR conference, STERNAUTO won the caHRward 2025 for outstanding recruitment, standing out among 25 German entries. The winning project, "Apprentices' Social Media Challenge," was presented in a live pitch.

The jury praised the innovative approach of actively involving young employees and giving them a genuine voice in employer branding. In three phases, trainee teams at the main sites develop their own creative content ideas and share them via the official Instagram channel.

Lamborghini Seoul (SQDA) Dominates APAC with No.1 Sales, No.2 After-Sales, and No.3 Overall Performance in 2024.

The Lamborghini Dealer Annual Meeting is Lamborghini’s most significant global dealer gathering, bringing together CEOs, GMs, and investors from around the world. This exclusive event serves as a platform to align on Lamborghini’s long-term vision, market strategies, and product roadmaps. It also recognizes the top-performing dealerships worldwide through the Lamborghini Hero Awards, celebrating excellence across sales, after-sales, and overall business performance.

At this year’s event held in Milano, Italy from March 25 to 27, 2025, Lamborghini Seoul (SQDA Motors) delivered an exceptional performance, securing:
- No.1 in APAC Sales Performance
- No.2 in APAC After-Sales Service Performance
- No.3 in APAC Overall Performance

This achievement is particularly significant given that APAC has the largest number of Lamborghini dealerships among the 186 global dealers. Despite the intense competition within the region, SQDA Motors secured top rankings, making this recognition a true testament to its market leadership and operational excellence. Additionally, Korea’s number of Delivery To Customers (DTC) in 2024 ranked 7th globally in sales, surpassing Lamborghini’s home market, Italy. SQDA Motors has consistently maintained strong sales figures, demonstrating its market influence and ability to engage high-value customers effectively. The Korean market has shown consistent growth, proving its significance in Lamborghini’s global strategy.

Moving forward, SQDA Motors remains committed to driving innovation, enhancing customer experiences, and maintaining its leadership in the competitive luxury supercar industry.