Lamborghini Seoul (SQDA) Dominates APAC with No.1 Sales, No.2 After-Sales, and No.3 Overall Performance in 2024.

The Lamborghini Dealer Annual Meeting is Lamborghini’s most significant global dealer gathering, bringing together CEOs, GMs, and investors from around the world. This exclusive event serves as a platform to align on Lamborghini’s long-term vision, market strategies, and product roadmaps. It also recognizes the top-performing dealerships worldwide through the Lamborghini Hero Awards, celebrating excellence across sales, after-sales, and overall business performance.

At this year’s event held in Milano, Italy from March 25 to 27, 2025, Lamborghini Seoul (SQDA Motors) delivered an exceptional performance, securing:
– No.1 in APAC Sales Performance
– No.2 in APAC After-Sales Service Performance
– No.3 in APAC Overall Performance

This achievement is particularly significant given that APAC has the largest number of Lamborghini dealerships among the 186 global dealers. Despite the intense competition within the region, SQDA Motors secured top rankings, making this recognition a true testament to its market leadership and operational excellence. Additionally, Korea’s number of Delivery To Customers (DTC) in 2024 ranked 7th globally in sales, surpassing Lamborghini’s home market, Italy. SQDA Motors has consistently maintained strong sales figures, demonstrating its market influence and ability to engage high-value customers effectively. The Korean market has shown consistent growth, proving its significance in Lamborghini’s global strategy.

Moving forward, SQDA Motors remains committed to driving innovation, enhancing customer experiences, and maintaining its leadership in the competitive luxury supercar industry.