Lamborghini Seoul (SQDA) Dominates APAC with No.1 Sales, No.2 After-Sales, and No.3 Overall Performance in 2024.

The Lamborghini Dealer Annual Meeting is Lamborghini’s most significant global dealer gathering, bringing together CEOs, GMs, and investors from around the world. This exclusive event serves as a platform to align on Lamborghini’s long-term vision, market strategies, and product roadmaps. It also recognizes the top-performing dealerships worldwide through the Lamborghini Hero Awards, celebrating excellence across sales, after-sales, and overall business performance.

At this year’s event held in Milano, Italy from March 25 to 27, 2025, Lamborghini Seoul (SQDA Motors) delivered an exceptional performance, securing:
- No.1 in APAC Sales Performance
- No.2 in APAC After-Sales Service Performance
- No.3 in APAC Overall Performance

This achievement is particularly significant given that APAC has the largest number of Lamborghini dealerships among the 186 global dealers. Despite the intense competition within the region, SQDA Motors secured top rankings, making this recognition a true testament to its market leadership and operational excellence. Additionally, Korea’s number of Delivery To Customers (DTC) in 2024 ranked 7th globally in sales, surpassing Lamborghini’s home market, Italy. SQDA Motors has consistently maintained strong sales figures, demonstrating its market influence and ability to engage high-value customers effectively. The Korean market has shown consistent growth, proving its significance in Lamborghini’s global strategy.

Moving forward, SQDA Motors remains committed to driving innovation, enhancing customer experiences, and maintaining its leadership in the competitive luxury supercar industry.

In March 2025, colleagues and management from our Wernigerode center actively supported the reforestation of the Harz Mountains by planting around 400 larch trees near Drübeck. This initiative provides vital support to a region severely impacted by environmental challenges, as estimates indicate that approximately 40 percent of the traditional Harz forests have been heavily damaged or destroyed due to recent devastating bark beetle infestations.

To assist local forestry workers facing the immense task of restoring these damaged areas, the team stepped in to help stabilize the ecosystem over the long-term. Larch trees were specifically chosen because they are a resilient species that copes well with the harsh climate while successfully enhancing biodiversity. The Harz region continues to require ongoing restoration efforts, and STERNAUTO remains proud to be part of this initiative.

Once again, LSH Auto Australia has been recognized for the strength of its teamwork, service excellence and consistency at the annual Mercedes-Benz Retail Awards.

Winning multiple awards in both team and individual performance, the strong performance is a reflection of every member of the team and their commitment to fostering personal excellence and striving towards a common goal.

The awards are:

•     • Mercedes-Benz Sydney - 2024 Circle of Excellence - Metro
•     • Mercedes-Benz Sydney - MBFS AU Vans - Vans Guild Runner-up
•     • Mercedes-Benz Brisbane - MBFS AU Cars - Guild Second Place

Outstanding Individual awards were also given to 12 team members across the three states.

Our heartfelt congratulations to LSH Auto Australia and its incredible team members.

Mercedes-Benz has been one of the main sponsors of German food banks for 25 years, having delivered over 1,250 vans for the cause during this time.

Early this year, STERNAUTO upheld that tradition with the delivery of a brand new Mercedes-Benz Sprinter to Tafel Leipzig, a privately operated food bank that does not receive public funding.

As versatile, efficient and reliable vehicles are essential to the food bank in ensuring quality and freshness of food during collection and delivery, the Sprinter is an ideal addition to the Tafel Leipzig’s fleet.

STERNAUTO is proud to be a local sponsor of this amazing humanity aid organisation.

Mercedes-Benz Vans of Stockport offers another form of support which they carry out on a regular basis.

Recently, it was in the form of a donation to support the Kits by County initiative, organised by Stockport Country Community Trust, to distribute free PE kits to primary schools in Stockport.

The project aims to help children become more active and engaged in sports by alleviating the financial burden of PE kits for families with limited disposable income.

The first PE kits were delivered by Stockport County FC players using two Mercedes-Benz eVito vans which were supplied by Mercedes-Benz Vans of Stockport to support the charity’s projects and programs across the county.

We are grateful to LSH Auto UK and its teams, management and staff for consistently thinking of ways to support the community and lend a helping hand.